Writing for the Web and Digital MediaCity University London
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- Short course
- Islington (Inghilterra)
Cosa impari in questo corso?
Writing for the Web
Skills and Training
* How writing for the web is different from writing for other media.
* How to improve your writing.
* How to edit your writing to suit different online platforms.
* How to engage your audience by finding valuable stories within your organisation.
* How to improve your SEO by using keywords.
* How content marketing can help you to promote your organisation.
* How to find the right voice for your organisation’s online communications.
* How to present your written content effectively.
* How blogging could benefit your business.
* How to organise and vary your written content with the help of an editorial calendar.
Teaching and Assessment
A one-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.