Writing for the Web and Digital Media

City University London
A Islington (Inghilterra)

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Informazioni importanti

  • Short course
  • Islington (Inghilterra)
  • Quando:
    Settembre 2017

Writing for digital media can be very different from writing for other media. This interactive one-day digital writing course will show you how to use written content to build and strengthen your brand. It will cover writing for various online platforms including websites, blogs and social media.Topics coveredThe digital writing workshops will cover the following topics:How to make your writing more effectiveHow to find the story in your business communicationsHow to attract and keep the attention of your audienceHow to present written content effectivelyHow to find the right tone and voice for your organisationThe course will also cover editing and proof-reading skills, best practices for titles and subheadings, blogging, editorial planning, how to use keywords to improve SEO and how to apply content marketing principles.Please consider bringing a laptop or tablet for in-class exercises. WiFi access will be provided.Taught over one day in our Central London campus, this digital writing course is aimed at anyone, across industry sectors, wanting to improve their writing for digital skills.Why Choose a City Short Course?Our interactive one-day digital writing masterclass will explore writing for multiple online platforms, including websites and social media. Students will also learn best practices for SEO and content creation from an experienced digital professional. Course Information Start DateStart TimeDurationCostCourse CodeApply Saturday 12 November 2016 10:30 - 16:30 1 day masterclass £125.00 CS1227 Apply Now Tutor Info Katie M Anderson is passionate about words. She wrote her first stories age six and started her first blog at thirteen. Nowadays, Katie works as a freelance writer, trainer and consultant. She has a Masters degree in Creative Writing from the University of Manchester and has been writing professionally for the web...

Informazioni importanti

Dove e quando

Inizio Luogo
Northampton Square, EC1V 0HB , London, Inghilterra
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Cosa impari in questo corso?

Writing for the Web
Social Media
Skills and Training


What will I learn?

*  How writing for the web is different from writing for other media.
*  How to improve your writing.
*  How to edit your writing to suit different online platforms.
*  How to engage your audience by finding valuable stories within your organisation.
*  How to improve your SEO by using keywords.
*  How content marketing can help you to promote your organisation.
*  How to find the right voice for your organisation’s online communications.
*  How to present your written content effectively.
*  How blogging could benefit your business.
*  How to organise and vary your written content with the help of an editorial calendar.


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Teaching and Assessment

A one-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.