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BA (Hons) Advertising and Marketing

Bachelor's degree

A Lincoln (England)

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Descrizione

  • Tipologia

    Bachelor's degree

  • Luogo

    Lincoln (England)

  • Durata

    3

Descrizione

Do you want to start your career as a Marketer? Wi the BA (Hons) Advertising and Marketing programme endorsed by University of Lincoln and offered on Emagister you can do it!

Marketing's success also depends on commercial success, and this is the main reason why professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.

The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society.
Students develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.

The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. It also enables them to develop vital digital skills.

Define your career today! Contact University of Lincoln through Emagister.co.uk for more information about this programme!

Informazioni importanti

È la formazione giusta per me?: Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.

Requisiti: United Kingdom GCE Advanced Levels: BBC International Baccalaureate: 29 points overall BTEC Extended Diploma: Distinction, Merit, Merit Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

Sedi

Luogo

Inizio

Lincoln (Lincolnshire)
Visualizza mappa
Brayford Pool, LN6 7TS

Inizio

Scegli data Posti esauriti

Materie

  • Marketing
  • Buyer Behaviour
  • Advertising and Marketing
  • International
  • Global
  • Advertising
  • Planning
  • Media
  • Techniques
  • Awareness
  • Opportunity
  • Students
  • Communicated

Programma

First Year
  • Analysis of Business Data (Core)
  • Employability and Careers (Core)
  • Introduction to Advertising (Core)
  • Introduction to Business Finance (Core)
  • Marketing Research Insights (Core)
  • Organisational Behaviour (Core)
  • Principles of Marketing (Core)
  • Principles of Microeconomics (Core)
Second Year
  • Buyer Behaviour (Core)
  • Corporate Reputation and Public Relations (Core)
  • LIBS International Year Abroad (Option)†
  • Media Planning for Advertising (Core)
  • Professional Practice (Option)†
  • Services Marketing (Core)
  • Social and Sustainability Marketing (Core)
  • Strategic Marketing Planning (Core)
  • The Advertising Process (Core)
Third Year
  • Consultancy Project (Business) (Option)
  • Developing Brands Through Advertising (Core)
  • Dissertation (Business) (Option)
  • Entrepreneurial Marketing (Core)
  • Global Marketing Strategy (Option)
  • Marketing Communications (Option)


Ulteriori informazioni


Full-time - International -  £14,100 per level

Part-time - UK/EU - £77.00 per credit point

BA (Hons) Advertising and Marketing

Prezzo da consultare