Universidade Europeia - Laureate Portugal

Bachelor's Degree in Marketing

Universidade Europeia - Laureate Portugal
A Lisbon (Portogallo)
  • Universidade Europeia - Laureate Portugal

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Informazioni importanti

Tipologia Bachelor's degree
Luogo Lisbon (Portogallo)
Durata 3 Years
  • Bachelor's degree
  • Lisbon (Portogallo)
  • Durata:
    3 Years
Descrizione

Focusing on analytical marketing, the Bachelor’s Degree in Marketing introduces an instruction based on management and marketing.

This programme recently joined Emagister and will give you all the tools you need to learn what products to sell, who to sell to, at what price, where, when and how, defining sale objectives and outlining a plan to achieve them!

Entirely taught in English, the course allows you to study the fundamentals of strategic management and will prepare you to play a proactive role in team management and leadership.

In addition, the curricular units of Marketing Cases and The Marketing Game will provide you with some insights into situations that occur in professional reality.

Contact Emagister to learn everything about this amazing opportunity!

Informazioni importanti
È la formazione giusta per me?

Marketing Administration;
Market Analyst and Research;
Product and Brand Management;
Consultancy;
Pricing Analyst

Qual è il processo di iscrizione?

The center will contact you, once you send your information through the form.

Strutture (1)
Dove e quando
Inizio Luogo
Set-2018
Lisbon
1500210, Lisboa, Portogallo
Visualizza mappa
Inizio Set-2018
Luogo
Lisbon
1500210, Lisboa, Portogallo
Visualizza mappa

Cosa impari in questo corso?

English Language
Management
Leadership
Team Leadership
Market
Marketing Tools
Economics
Marketing
Marketing Strategy
Marketing Processes
Marketing Communications
Marketing Management
Team Development
Team management
Business management
Analytical
Sale
Fundamentals
Analytical marketing
Strategic managemen

Programma

1st Semester
  • Economics 
  • Marketing Fundamentals 
  • Business Management Fundamentals 
  • Marketing and Communication Law 
  • Science, Sources and Methods 
  • Information Technologies I 

2nd Semester
  • Statistics 
  • Marketing Strategic Planning 
  • Consumer Behavior 
  • Finance Accounting 
  • Creativity and Critical Thinking 
  • Information Technologies II 

3rd Semester
  • Marketing Research 
  • Relationship Management and CRM 
  • Innovation and Product Management 
  • Financial Management 
  • Communication Skills 
  • Business Intelligence 

4th Semester
  • Forecasting Methods 
  • Integrated Communication 
  • Supply Chain Management and Distribution Policies 
  • Price Policies 
  • Leadership and Team Management 
  • Project Management 

5th Semester
  • Trend Analysis 
  • Media Planning and Point of Sale Marketing 
  • E-business & Digital Marketing 
  • Commercial Strategies and Sales Management 
  • Ethics and Professional Deontology 
  • Marketing Cases 

6th Semester
  • Productivity, Quality and Process Design Policies 
  • Building and Brand Management 
  • Digital Communication and Social Media 
  • International Marketing 
  • Internship 
  • Marketing Simulation