Columbia Business School Executive Education

Behavioral Science in Business: Understanding People to Drive Results

Columbia Business School Executive Education
A New York City (USA)
  • Columbia Business School Executive Education

*Prezzo Orientativo
Importo originale in GBP:
£ 6.450

Informazioni importanti

Tipologia Corso
Luogo New york city (USA)
Durata 3
Inizio 13/10/2020
  • Corso
  • New york city (USA)
  • Durata:
  • Inizio:

Behavioural Science in Business will give you a great insight as to the effects that behaviours can have in the growth and improvements of your business. Complete this course at Emagister.co.uk to learn more.

The last few years have seen an explosion in both the study and effective application of behavioural science — the science that combines applicable insights from the fields of psychology, behavioural economics, and neuroscience.

Whether you need to improve employee engagement, launch a new brand, encourage changes in behaviour, or generate improved commercial returns — the ability to effectively, efficiently, and ethically influence people's behaviour allows you to better achieve your business objectives and positively impact the bottom line.

But as organizations come to realize the impact behavioural science can make, two challenges emerge: Which of the myriad of behavioural science tools and insights will be the most useful? And how can they be used in meaningful and applicable ways to deliver measured returns on investment?

This three-day program equips executives with a deep understanding of behavioural science for business and the tools to implement and measure its impact of behavioural science, using a proprietary Full Cycle Approach to Applying Behavioural Science™.
Enrol today at Emagister.co.uk

Informazioni importanti
Quali sono gli obiettivi della formazione?

Engaging, fascinating, and challenging yet always relevant and practical, this program equips you with new insights, tools, and skills in the field of behavioral science to inform and optimize your business strategies by better understanding and influencing people's behavior. Specifically, you will walk away knowing:

The fundamental aspects of behavioral science all leaders need to understand
A proprietary Full Cycle Approach to Applying Behavioral Science™ developed for applying the most important insights from behavioral science
Behavioral science insights and tools that are important to your role and your business
Ways to build a bridge between the theory of behavioral science and its practice, including quantifiable ways of measuring your success
Approaches to leveraging data analytics and precision questioning for your behavioral science strategy
An immediately implementable, action-orientated, and measurable plan of action

È la formazione giusta per me?

This program will be attractive and relevant to any business or policy professional whose success is primarily measured in terms of their ability to influence, persuade, and produce change. Executives with a minimum three years managerial experience will be suited for this program. Previous attendees have included general managers, marketing and brand managers, sales directors, state and federal government officials, client services directors, business development managers, HR leaders, CSR and loyalty program directors, entrepreneurs, and owner operators.

Requisiti: The program is designed so all attendees will benefit and find equal value, regardless of their prior knowledge of behavioral science. There are no formal requirements or assignments that need to be undertaken before starting the program. However, we strongly recommend participants think about specific workplace challenges that they'd like to work on during the program and to which they plan to apply their learnings. For participants who wish to conduct some pre-reading around the subject, a recommended reading and preparation activity sheet will be available from the program director four wee



New York City (USA)
Visualizza mappa
3022 Broadway, NY 10027


13 ott 2020 Iscrizioni aperte
New York City (USA)
Visualizza mappa
3022 Broadway, NY 10027


10 mar 2020 Iscrizioni aperte

Cosa impari in questo corso?

Business Studies
Environmental Impact
Organizational Skills
Economic Theory
Social Change
Environmental Awareness
Organizational efficiency management
Business skills
Data science
Environmental Change
Behavioral Science
Organizational Transformation
Economic Change
Understanding People
Drive Results
Changing Behaviors
Business Science
Business Challenge



The program combines interactive lectures, case studies, group exercises, and applied experiential learning activities. You will learn the components of the Full Cycle Approach to Applying Behavioral Science™ and understand how to apply them to your own influence and change-based challenges.

Day 1 focuses on the essentials of behavioral science. You will be introduced to aspects of the science that you ‘need to know’ for your business and learn how to distinguish them from behavioral science aspects that are just ‘nice to know’. You will be introduced to the Full Cycle Approach to Applying Behavioral Science™ as well as the three essential models that represent the most important engines of behavioral change. You will explore how behaviors frequently come aboutrather than being thought about and examine the merits of changing minds over changing behaviors. You will also explore the importance of defining behaviors in a way that is understandable and makes change more likely.

Day 2 drills down onto the factors that ‘trigger’ behaviors in predictable and measurable ways. You will learn about and become skilled in deploying the most relevant social, environmental and economic levers of change. You will also be immersed in an afternoon of data science and learn how to find value in figures, what questions to ask to interrogate your data, and how to build meaningful insights from them. We will also introduce you to the importance of testing your ideas and hypotheses in fail-fast-succeed-rapidly ways.

Day 3 focuses on your business application. You will be challenged to connect-the-dots from theory to real-world practice, always with your own organization in mind. Through a case study, you will be able to apply your newly acquired skills with the help of a group of world-renowned scientists. Next, you will work in small teams on your own business challenges, including the opportunity to begin building an implementation plan to take back to your organization. The program ends with a unique panel session event with the program faculty and an opportunity to get early feedback on your proposed action plan. We will finish by looking at how to embed what you have learned more broadly across your organization to scale your learnings.

Ulteriori informazioni

About the Full Cycle Approach to Applying Behavioral Science™ The Full Cycle Approach to Applying Behavioral Science™ is a behavior change model that sets out the specific steps organizations should undertake to benefit from leveraging behavioral science in the workplace in meaningful and sustainable ways. Organizations who adopt the seven key steps outlined in this model, supported by strong leadership and only modest resources, can quickly profit from what is increasingly becoming known as the ‘behavioral revolution’.
  The program has been developed in collaboration with world-leading researchers and practitioners in the field. You will be learning from some of the most noted experts, leading scholars, and best-selling authors who are leaders not just in the theory of behavioral science, but also in its practice.