{"id":12370,"date":"2024-04-25T08:17:56","date_gmt":"2024-04-25T08:17:56","guid":{"rendered":"https:\/\/www.emagister.it\/blog\/?p=12370"},"modified":"2024-04-25T08:17:56","modified_gmt":"2024-04-25T08:17:56","slug":"green-claim-sostenibilita-e-greenwashing-opportunita-e-rischi-per-le-aziende-dopo-la-direttiva-ue-2024-825","status":"publish","type":"post","link":"https:\/\/www.emagister.it\/blog\/green-claim-sostenibilita-e-greenwashing-opportunita-e-rischi-per-le-aziende-dopo-la-direttiva-ue-2024-825\/","title":{"rendered":"Green claim, sostenibilit\u00e0 e greenwashing: opportunit\u00e0 e rischi per le aziende dopo la Direttiva UE 2024\/825"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Il <\/span><b>crescente interesse<\/b><span style=\"font-weight: 400;\"> dei consumatori per <\/span><b>prodotti e servizi sostenibili<\/b><span style=\"font-weight: 400;\"> ha portato le imprese a rispondere con <\/span><b>strategie di comunicazione<\/b><span style=\"font-weight: 400;\"> mirate a sottolineare il <\/span><b>basso impatto ambientale<\/b><span style=\"font-weight: 400;\">. Tuttavia, la fiducia dei potenziali clienti \u00e8 cruciale e per garantirla, le aziende devono <\/span><b>fornire informazioni accurate e trasparenti<\/b><span style=\"font-weight: 400;\"> su caratteristiche dei prodotti e processi aziendali. <b><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8036 size-full\" src=\"https:\/\/www.emagister.it\/blog\/wp-content\/uploads\/2021\/05\/Professional-Accademy.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/strong><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il <\/span><b>green marketing<\/b><span style=\"font-weight: 400;\">, in particolare l&#8217;uso di &#8220;<\/span><b>green claim<\/b><span style=\"font-weight: 400;\">&#8221; a livello commerciale, \u00e8 diventato una pratica diffusa. Da un lato, offre la percezione di poter <\/span><b>dare un contributo effettivo<\/b><span style=\"font-weight: 400;\"> alla tutela dell\u2019ambiente (riduzione delle emissioni inquinanti, minor impatto del processo o del prodotto, ecc.) attraverso scelte di acquisto consapevoli. Dall\u2019altro, risponde anche a una diversa \u201dsensibilita\u0300 economica\u201d, ovvero la <\/span><b>ricerca di un risparmio finale<\/b><span style=\"font-weight: 400;\"> a parita\u0300 di prestazioni funzionali rispetto a prodotti o servizi tradizionali. Questi due aspetti complementari ne fanno una strategia promozionale molto efficace e, quindi, largamente utilizzata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per evitare di sconfinare nel reato di <\/span><b>green washing<\/b><span style=\"font-weight: 400;\">, per\u00f2, \u00e8 importante che le affermazioni siano supportate da <\/span><b>dati concreti<\/b><span style=\"font-weight: 400;\"> e non risultino <\/span><b>ingannevoli<\/b><span style=\"font-weight: 400;\">. A questo proposito, la recente <\/span><b>Direttiva UE 2024\/825<\/b><span style=\"font-weight: 400;\"> sul green washing sottolinea l&#8217;importanza di proteggere i consumatori. Introduce <\/span><b>regole pi\u00f9 rigide sull&#8217;etichettatura<\/b><span style=\"font-weight: 400;\"> dei prodotti, vietando <\/span><b>indicazioni generiche<\/b><span style=\"font-weight: 400;\"> e richiedendo l&#8217;uso di <\/span><b>marchi basati su sistemi di certificazione<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per aiutare le aziende a comprendere e conformarsi a questa nuova direttiva, abbiamo organizzato il Seminario Online <\/span><b>&#8220;Green claim, sostenibilit\u00e0 e greenwashing: opportunit\u00e0 e rischi per le aziende dopo la Direttiva UE 2024\/825&#8221;<\/b><span style=\"font-weight: 400;\">, in programma <\/span><b>luned\u00ec 3 giugno 2024<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la sessione live, in diretta tramite piattaforma web riservata, la nostra esperta esaminer\u00e0 il <\/span><b>green marketing<\/b><span style=\"font-weight: 400;\">, fornendo analisi approfondite delle tendenze dei consumatori e degli impatti ambientali dei prodotti. Parler\u00e0 anche di <\/span><b>green claims<\/b><span style=\"font-weight: 400;\">, evidenziando le migliori pratiche e le possibili implicazioni legali.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grazie a questo corso online, i partecipanti saranno in grado di adeguare le proprie strategie di marketing e comunicazione rispettando le indicazioni della <\/span><b>nuova Direttiva UE 2024\/825<\/b><span style=\"font-weight: 400;\"> ed evitando il rischio di commettere green washing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il crescente interesse dei consumatori per prodotti e servizi sostenibili ha portato le imprese a rispondere con strategie di comunicazione mirate a sottolineare il basso impatto ambientale. Tuttavia, la fiducia dei potenziali clienti \u00e8 cruciale e per garantirla, le aziende devono fornire informazioni accurate e trasparenti su caratteristiche dei prodotti e processi aziendali. Il green [&hellip;]<\/p>\n","protected":false},"author":164,"featured_media":12371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257],"tags":[260,592,867,1138,1139,1318],"class_list":["post-12370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i-nostri-clienti","tag-centri-di-formazione","tag-centri-emagister","tag-noticiasskuola","tag-1138","tag-professional-academy-aidem-srl","tag-ij_sector_center_99992269674249392522766775091915_106"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green claim, sostenibilit\u00e0 e greenwashing: opportunit\u00e0 e rischi per le aziende dopo la Direttiva UE 2024\/825 - Emagister Blog Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.it\/blog\/green-claim-sostenibilita-e-greenwashing-opportunita-e-rischi-per-le-aziende-dopo-la-direttiva-ue-2024-825\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green claim, sostenibilit\u00e0 e greenwashing: opportunit\u00e0 e rischi per le aziende dopo la Direttiva UE 2024\/825 - Emagister Blog Italia\" \/>\n<meta property=\"og:description\" content=\"Il crescente interesse dei consumatori per prodotti e servizi sostenibili ha portato le imprese a rispondere con strategie di comunicazione mirate a sottolineare il basso impatto ambientale. Tuttavia, la fiducia dei potenziali clienti \u00e8 cruciale e per garantirla, le aziende devono fornire informazioni accurate e trasparenti su caratteristiche dei prodotti e processi aziendali. 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