{"id":4765,"date":"2019-11-22T10:06:37","date_gmt":"2019-11-22T10:06:37","guid":{"rendered":"https:\/\/www.emagister.it\/blog\/?p=4765"},"modified":"2019-11-26T13:47:40","modified_gmt":"2019-11-26T13:47:40","slug":"il-lavoro-del-copywriter","status":"publish","type":"post","link":"https:\/\/www.emagister.it\/blog\/il-lavoro-del-copywriter\/","title":{"rendered":"Il lavoro del copywriter\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vuoi scoprire chi \u00e8 che si occupa di Digital Communication?\u00a0<\/span><span style=\"font-weight: 400;\">Leggi il blog di <strong>Emagister<\/strong> e scopri la figura che c\u2019\u00e8 dietro la comunicazione digitale grazie all\u2019<a href=\"https:\/\/www.emagister.it\/corsi_istituto_armando_curcio-ef102619.htm\" target=\"_blank\" rel=\"noopener\"><strong>Istituto Armando Curcio<\/strong><\/a>!<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">La societ\u00e0 post-industriale come luogo dei media digitali \u00e8 anche definita <strong>societ\u00e0 dell\u2019informazione<\/strong>. Ne \u00e8 seguito il determinismo tecnologico che rivoluziona i contesti in cui l\u2019uomo agisce e che lo porta a confrontarsi con le realt\u00e0 online al passo con il web collaborativo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019editoria tradizionale ne \u00e8 un esempio. Le professioni di questo ambito sono diventate pi\u00f9 digitali e sono fondamentali per progettare il lavoro su due irrinunciabili canali.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il <em><strong>copywriter<\/strong> <\/em>\u00e8 colui che si occupa della digital communication: scrive i contenuti per il web e gestisce i passaggi successivi alla scrittura. Egli affianca anche altre figure che hanno a che fare col campo editoriale ed elabora bozze, corregge e si occupa di editing e auto-editing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il <em>copywriter<\/em> \u00e8 uno scrittore che utilizza la sua intuizione per ideare testi sintetici con una scelta di parole studiata ed efficace. Il tipo di scrittura utilizzato deve andare bene per il canale di comunicazione, il quale viene scelto in base al tipo di messaggio che si vuole trasmettere. In questo caso si parla di <strong>CMS<\/strong> (<em>Content Management System<\/em>).\u00a0<a href=\"https:\/\/www.emagister.it\/corsi_istituto_armando_curcio-ef102619.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4596 size-full\" src=\"https:\/\/www.emagister.it\/blog\/wp-content\/uploads\/2019\/11\/Istituto-Armando-Curcio-e1573578901194.jpg\" alt=\"\" width=\"144\" height=\"145\" srcset=\"https:\/\/www.emagister.it\/blog\/wp-content\/uploads\/2019\/11\/Istituto-Armando-Curcio-e1573578901194.jpg 144w, https:\/\/www.emagister.it\/blog\/wp-content\/uploads\/2019\/11\/Istituto-Armando-Curcio-e1573578901194-80x80.jpg 80w, https:\/\/www.emagister.it\/blog\/wp-content\/uploads\/2019\/11\/Istituto-Armando-Curcio-e1573578901194-50x50.jpg 50w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 in grado di interiorizzare i concetti chiave del web, conosce i motori di ricerca e le tecniche per realizzare un sito internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indubbiamente creativit\u00e0, dedizione e persuasione sono elementi fondamentali per essere un bravo<em> copywriter<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essendo una comunicazione non casuale, deve organizzare un piano di marketing diviso in tre fasi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Individuazione della strategia\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Costruzione del progetto\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Promozione del progetto\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Inoltre, deve puntare alla riconoscibilit\u00e0 del target di riferimento e quindi in questo caso si parla di <strong>SEO<\/strong> (<em>Search Engine Optimization<\/em>).\u00a0<\/span><\/p>\n<p>Ti piacerebbe lavorare come\u00a0<span style=\"font-weight: 400;\"><em>copywriter<\/em>? Inizia a costruirse il tuo futuro grazie a uno dei <a href=\"https:\/\/www.emagister.it\/corsi_istituto_armando_curcio-cen-102619.htm\" target=\"_blank\" rel=\"noopener\">corsi dell&#8217;Istituto Armando Curcio<\/a>. <a href=\"https:\/\/www.emagister.it\/contact\" target=\"_blank\" rel=\"noopener\"><strong>Mettiti in\u00a0contatto con Emagister<\/strong><\/a> e ti aiuteremo a scegliere quello pi\u00f9 giusto per te!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vuoi scoprire chi \u00e8 che si occupa di Digital Communication?\u00a0Leggi il blog di Emagister e scopri la figura che c\u2019\u00e8 dietro la comunicazione digitale grazie all\u2019Istituto Armando Curcio!<\/p>\n","protected":false},"author":161,"featured_media":4767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257],"tags":[957,260,592,867,956],"class_list":["post-4765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i-nostri-clienti","tag-957","tag-centri-di-formazione","tag-centri-emagister","tag-noticiasskuola","tag-istituto-armando-curcio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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