{"id":5215,"date":"2020-01-24T08:14:02","date_gmt":"2020-01-24T08:14:02","guid":{"rendered":"https:\/\/www.emagister.it\/blog\/?p=5215"},"modified":"2020-01-27T11:19:23","modified_gmt":"2020-01-27T11:19:23","slug":"la-figura-professionale-del-digital-marketing-manager","status":"publish","type":"post","link":"https:\/\/www.emagister.it\/blog\/la-figura-professionale-del-digital-marketing-manager\/","title":{"rendered":"La figura professionale del Digital Marketing Manager"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Stai cercando una professione che ti assicura svariati sbocchi professionali? Ti appassionano il <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\"> e le tecnologie? Allora assicurati un futuro radioso e <a href=\"https:\/\/www.emagister.it\/corso_digital_marketing_business_online-ec2781891.htm\" target=\"_blank\" rel=\"noopener\">diventa <\/a><\/span><i><span style=\"font-weight: 400;\">Digital Marketing Manager<\/span><\/i><span style=\"font-weight: 400;\"> grazie a <\/span><a href=\"https:\/\/www.emagister.it\/corsi_pcm_group_consulting-ef105237.htm\" target=\"_blank\" rel=\"noopener\"><b><i>PCM Group &amp; Consulting.<\/i><\/b><\/a><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tantissime volte abbiamo sentito dire che viviamo in una societ\u00e0 digitale e che la grande maggioranza dei rapporti sociali e economici avviene attraverso il <\/span><i><span style=\"font-weight: 400;\">web<\/span><\/i><span style=\"font-weight: 400;\"> e i <\/span><i><span style=\"font-weight: 400;\">social<\/span><\/i><span style=\"font-weight: 400;\">. Per questo la Figura Professionale del <\/span><b><i>Digital Marketing Manager<\/i><\/b><span style=\"font-weight: 400;\"> assumer\u00e0 sempre maggior importanza in tutti i contesti aziendali, in quanto si occupa di organizzare e pianificare le attivit\u00e0 riguardanti il<\/span> <b><i>Digital Marketing<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Questo professionista analizza il mercato di appartenenza ed elabora la commercializzazione di prodotti o servizi sul <\/span><i><span style=\"font-weight: 400;\">web<\/span><\/i><span style=\"font-weight: 400;\">, cercando di aumentare la <\/span><i><span style=\"font-weight: 400;\">brand reputation<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Attraverso una <\/span><b>valida strategia di comunicazione<\/b><span style=\"font-weight: 400;\">, il <\/span><i><span style=\"font-weight: 400;\">Digital Marketing Manage<\/span><\/i><span style=\"font-weight: 400;\">r fidelizza la clientela gi\u00e0 esistente e procura nuovi potenziali clienti. Questi, tramite la <\/span><b>rete sociale<\/b><span style=\"font-weight: 400;\">, potenzieranno il <\/span><b><i>brand aziendale<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c8 fondamentale che il <\/span><i><span style=\"font-weight: 400;\">Digital Marketing Manage<\/span><\/i><span style=\"font-weight: 400;\">r sviluppi nella miglior maniera possibile i contenuti<\/span><i><span style=\"font-weight: 400;\"> online<\/span><\/i><span style=\"font-weight: 400;\">, dando peso al dettaglio e pianificando eventi a tema, in modo da stimolare l\u2019interesse dei potenziali clienti.\u00a0<\/span><span style=\"font-weight: 400;\">Tenendo sempre in considerazione la <\/span><b><i>Vision<\/i><\/b><span style=\"font-weight: 400;\"> e la <\/span><b><i>Mission Aziendale<\/i><\/b><span style=\"font-weight: 400;\">, il professionista cercher\u00e0 di stabilire e raggiungere gli obiettivi prefissati.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Funzioni del <\/b><b><i>Digital Marketing Manager<\/i><\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Esecuzione, Amministrazione e Organizzazione di<strong> strategie di comunicazione <\/strong><\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media:\u00a0 Attivit\u00e0 di Copywriter, Blog, Digital PR, Influencer, Editori online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Piattaforma E-Commerce.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web Marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attivit\u00e0 di Seo, Sem, Email Marketing, Advertising, Google Adwords, Pay per click.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Osservazione dei<strong> risultati raggiunti.<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Analisi di mercato sui diversi <\/span><strong><i>trend<\/i> delle ricerche <i>online<\/i><\/strong><span style=\"font-weight: 400;\"> del settore di appartenenza.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tecniche ottimali per <strong>dirigere il traffico <\/strong><\/span><strong><i>web<\/i><\/strong><span style=\"font-weight: 400;\"> verso il sito aziendale.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Organizzazione delle seguenti risorse:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Web Marketing Manager<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Social Media Manager<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Seo Manager.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">E-Commerce Manager.<\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Determinazione e <strong>verifica dei <\/strong><\/span><strong><i>Budget<\/i><\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Controllo dei <strong>fornitori<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tenere un elevato <\/span><i><span style=\"font-weight: 400;\">standard<\/span><\/i><span style=\"font-weight: 400;\"> di <strong>competizione nel <\/strong><\/span><strong><i>Digital Marketing<\/i><\/strong><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>Le <\/b><b><i>Soft Skills<\/i><\/b><b> che dovrebbe avere un <\/b><b><i>Digital Marketing Manager<\/i><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tutte le imprese dovrebbero avere al suo interno figure professionali che abbiano, oltre le <\/span><b><i>Hard Skills<\/i><\/b><span style=\"font-weight: 400;\">, le <\/span><b><i>Soft Skills <\/i><\/b><span style=\"font-weight: 400;\">pi\u00f9 adeguate alla mansione da eseguire.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con il termine <\/span><b><i>Soft Skills<\/i><\/b> <span style=\"font-weight: 400;\">intendiamo le <\/span><b>Competenze Trasversali<\/b><span style=\"font-weight: 400;\"> come le doti comunicative o di <\/span><i><span style=\"font-weight: 400;\">leadership<\/span><\/i><span style=\"font-weight: 400;\">, il carattere e in generale tutte quelle abilit\u00e0 che variano da individuo a individuo.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Le competenze fondamentali per un <\/b><b><i>Digital Media Manager<\/i><\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>Abilit\u00e0 comunicative<\/b><span style=\"font-weight: 400;\">: Pieno possesso della comunicazione verbale e non verbale; includiamo anche l\u2019attitudine a lavorare in gruppo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Originalit\u00e0<\/b><span style=\"font-weight: 400;\">: Se durante il percorso si incontrano degli ostacoli bisogna pensare fuori dagli schemi per trovare la soluzione ideale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Doti di vendita<\/b><span style=\"font-weight: 400;\">: Non \u00e8 sufficiente essere in possesso delle tecniche di vendita. Per gestire al meglio le varie trattative il <\/span><i><span style=\"font-weight: 400;\">Digital Manager<\/span><\/i><span style=\"font-weight: 400;\"> deve essere in grado di confrontarsi con diverse personalit\u00e0.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Abilit\u00e0 social<\/b><span style=\"font-weight: 400;\">: Deve essere in grado costruire importanti e durature relazioni social.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Requisiti comportamentali<\/b><span style=\"font-weight: 400;\">: Resistenza allo <\/span><i><span style=\"font-weight: 400;\">stress,<\/span><\/i><span style=\"font-weight: 400;\"> capacit\u00e0 di relazionarsi con i colleghi, consapevolezza, empatia, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Abilit\u00e0 di <\/b><b><i>problem solving<\/i><\/b><span style=\"font-weight: 400;\">: Essere in grado di superare i vari problemi della quotidianit\u00e0 aziendale.<a href=\"https:\/\/www.emagister.it\/corsi_pcm_group_consulting-cen-105237.htm\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5260 size-full\" src=\"https:\/\/www.emagister.it\/blog\/wp-content\/uploads\/2020\/01\/PCM-Group-Consulting.png\" alt=\"\" width=\"220\" height=\"147\" \/><\/a><\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>Le <\/b><b><i>Hard Skills<\/i><\/b><b> che dovrebbe avere un <\/b><b><i>Digital Marketing Manager<\/i><\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si definiscono <\/span><b><i>Hard Skills<\/i><\/b><span style=\"font-weight: 400;\"> le capacit\u00e0 professionali e tecniche fondamentali per ricoprire un determinato ruolo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ecco quelle che il <\/span><i><span style=\"font-weight: 400;\">Digital Marketing Manager<\/span><\/i><span style=\"font-weight: 400;\"> dovrebbe possedere:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b><i>Google Analytics<\/i><\/b><span style=\"font-weight: 400;\">: Essere in grado di eseguire un\u2019attenta analisi nel <\/span><i><span style=\"font-weight: 400;\">business online<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Excel<\/i><\/b><span style=\"font-weight: 400;\">: Pieno possesso di <\/span><i><span style=\"font-weight: 400;\">Excel<\/span><\/i><span style=\"font-weight: 400;\"> aiuta ad elaborare dati di mercato riguardanti il <\/span><i><span style=\"font-weight: 400;\">Web<\/span><\/i><span style=\"font-weight: 400;\"> o le diverse piattaforme di <\/span><i><span style=\"font-weight: 400;\">E-Commerce<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lingua Inglese<\/b><span style=\"font-weight: 400;\">: Obbligatoria per poter interagire con i possibili clienti internazionali.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Project Management<\/i><\/b><span style=\"font-weight: 400;\">:\u00a0Saper raggiungere gli obiettivi prestabiliti, gestire le relazioni aziendali, elaborare strategie efficienti di vendita.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avere una <\/span><b>solida preparazione sul <\/b><b><i>Marketing <\/i><\/b><b>tradizionale<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>C.V. ottimale per diventare Digital Marketing Manager<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Il percorso formativo migliore consiste nell\u2019aver acquisito una laurea o una specializzazione in <\/span><b><i>Marketing<\/i><\/b><span style=\"font-weight: 400;\">. Ovviamente sar\u00e0 ritenuto un plus aver conseguito specializzazioni di <\/span><b><i>Digital Marketing Specialist in SEO e PPC.<\/i><\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Secondo Luis Bassat, \u201c<\/span><i><span style=\"font-weight: 400;\">La Pubblicit\u00e0 emoziona, innamora, seduce. Suscita emozioni. Un chilo di pubblicit\u00e0 pu\u00f2 contenere 999 grammi di razionalit\u00e0, ma briller\u00e0 e si distinguer\u00e0 per il suo grammo di follia<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vuoi scoprirne di pi\u00f9 sull<a href=\"https:\/\/www.emagister.it\/corsi_pcm_group_consulting-cen-105237.htm\" target=\"_blank\" rel=\"noopener\">\u2019<\/a><a href=\"https:\/\/www.emagister.it\/corsi_pcm_group_consulting-cen-105237.htm\" target=\"_blank\" rel=\"noopener\">offerta formativa di <\/a><\/span><i><span style=\"font-weight: 400;\">PCM Group &amp; Consulting<\/span><\/i><span style=\"font-weight: 400;\">? <strong><a href=\"https:\/\/www.emagister.it\/contact\" target=\"_blank\" rel=\"noopener\">Contatta con Emagister<\/a><\/strong> e ti aiuteremo ad ottenere tutte le informazioni di cui hai bisogno.<\/span><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Stai cercando una professione che ti assicura svariati sbocchi professionali? Ti appassionano il marketing e le tecnologie? Allora assicurati un futuro radioso e diventa Digital Marketing Manager grazie a PCM Group &amp; Consulting.<\/p>\n","protected":false},"author":161,"featured_media":5216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257],"tags":[260,592,986,987,988],"class_list":["post-5215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-i-nostri-clienti","tag-centri-di-formazione","tag-centri-emagister","tag-986","tag-pcm-group-consulting","tag-ij_sector_center_99992269674249392522766775091661_106"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La figura professionale del Digital Marketing Manager - Emagister Blog Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emagister.it\/blog\/la-figura-professionale-del-digital-marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La figura professionale del Digital Marketing Manager - Emagister Blog Italia\" \/>\n<meta property=\"og:description\" content=\"Stai cercando una professione che ti assicura svariati sbocchi professionali? 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