Columbia Business School Executive Education

Brand Leadership: Strategy, Management, and Performance

4.6 eccellente 6 opinioni
Columbia Business School Executive Education
A New York City (USA)

*Prezzo Orientativo
Importo originale in USD:
US$ 6.350

Informazioni importanti

Tipologia Corso
Luogo New york city (USA)
Durata 3
Inizio 20/04/2020
altre date
  • Corso
  • New york city (USA)
  • Durata:
  • Inizio:
    altre date

Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers.

Strutture (1)
Dove e quando
Inizio Luogo
20 apr 2020
20 ott 2020
Scegli data
New York City
3022 Broadway, NY 10027, New York, USA
Visualizza mappa
Inizio 20 apr 2020
20 ott 2020
Scegli data
New York City
3022 Broadway, NY 10027, New York, USA
Visualizza mappa


Valutazione del corso
Lo consiglia
Valutazione del Centro

Opinioni sul corso

Joana Ortigao Ramos
Sul corso: It was an amazing experience with very useful and actual content. Certainly enlightening in regular everyday work.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
David Burgess
Sul corso: At Columbia Exec Ed programs, you can be sure that you are going to get exposure to the best thinkers in the world in each subject matter.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
Hexana Sasongko
Sul corso: It is a hands-on training and very applicable.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
Jurek Lipski
Sul corso: Great instructors. Excellent service. Very well organized. Super Applicable.
Corso realizzato: Marzo 2019
Consiglieresti questo centro?:
Former student
Sul corso: The professors know their subject very well. I was particularly surprised by their ability to integrate humour into classroom situations, because that definitely engaging. Plus, being in New York City is an good experience itself.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Customer Care
Customer Service
Customer Relationship Management
Brand Management
Digital Marketing
Model Making
Strategy Development
Project Development
Customer satisfaction
Brand Strategy
Marketing Communication
Digital Strategy
Brand experience
Brand Leadership
Digital Brand
Brand Laboratory
Brand's Identity


"PROGRAM STRUCTURE The program uses a combination of interactive lectures, case studies, planning exercises in groups, and experiential learning activities that leverage New York City as a virtual brand laboratory (including an immersive brand retail tour, an on-site analysis of digital brand displays, and a lifestyle immersion). Most importantly, you will learn, step-by-step, the various tools of the Executive Brand Leadership ModelTM, and apply these tools to your own brand. Day 1 focuses on brand strategy, brand identity, and digital branding. We will begin with a Brand Leadership Audit where you will identify the strengths and weaknesses of your brand relative to competition. You will then discuss the key parts of your brand’s identity—the brand core, brand personality and brand positioning as well as various implementation elements. At the end of Day 1 we will examine social media, digital platforms and user content to develop a digital strategy for the brand. Day 2 focuses on creating deeply human, emotional and social connection for the brand through brand archetypes and the brand experience. You will learn how to strengthen your brand using brand archetypes and customer experience management. In addition, we will invite a panel of brand practitioners and new media experts to join us to discuss current and future trends in branding, and integrated marketing communications. Day 3 focuses on measuring brand value, brand architectures and portfolio management, and the organizational implications of your branding strategy. You will learn various brand impact metrics and design a tracking system for your brand. You will explore brand architecture options and how to assess the role of your brand as part of a brand portfolio. Finally, you will learn how to align the organization around the brand and become a brand-centric organization."