Business Writing
Corso
A Roma
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Descrizione
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Tipologia
Corso
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Luogo
Roma
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Inizio
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The course foresees an introduction on ‘effective written communications' and guidance to manage intercultural contexts to avoid misunderstandings and confusion.
The course includes techniques to write in a basic, simple, clear and efficient manner using the more frequently used communication channels in the corporate world today: e-mails, proposals, letters used in most daily activities, … and how to design effective presentations.
The teaching approach foresees both theory and practice, including presenting.
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
Professionals that a) cover roles where writing in the English language is occasional and b) are generally unfamiliar with or new to business writing issues.
All the participants should have the same level of knowledge of the English language or similar – at least pre-intermediate (B1-B2). All of them can work with PowerPoint.
Opinioni
Materie
- E-business
- Business
- Business english
- Writing
- Sales
- Vendite
- Comunicazione
- Organizzazione
- Comunicazione nel gruppo
- Comunicazione aziendale
Programma
Day 1 – Business English Basics
Preliminary notions
- Effects of language choices
- active vs passive (personal vs impersonal)
- actions vs nouns
- politeness strategies
1. neutral and positive messages
- planning a neutral or positive message;
- responding to a neutral message;
- composing goodwill messages
- addressing customer comments online
2. persuasive messages
- applying persuasion principles
- writing a short persuasive message
- writing a sales letter
- writing and responding to negative customer and public feedback
3. bad.news messages
- components of bad-news messages
- composing bad-news replies
- announcing bad news
- giving and receiving constructive performance feedback
Day 2 – Effective written communications & presentations
Overview on effective written communications
- characteristics
- the writing process,
- different writing styles,
- tips & tricks
Handling intercultural exchanges
- the fundamentals
- the impact of language
- intercultural competences
From writing… to designing effective presentations using PowerPoint
- how to prepare, organize and create a presentation
From designing… to presenting
- from slide reader to effective presenter
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Business Writing