Entrepreneurship: Writing Business Plans

Pre-requisites: Strategic Marketing, Corporate Strategy

Contents
Business plan, business planning, entrepreneurship and strategic management Market analysis and marketing planning Market forecast Competitive analysis Product system design and competitive advantage creation and defence Firm structure design Organisation design Make, Buy and connect decisions Competitive - advantage based alliances Financial simulation How to evaluate the business plan.

Teaching Approach
This course is based on a learning-by-doing approach. Students will work in groups on the two business plans and will evaluate their peers´ business plans. Time pressure is part of the teaching approach, as well as the ability of organizing group activities. Tutorial classes will help groups to focus their efforts and in dealing with methodological issues.

Grading
The grade is 100% based on the BP prepared during the course.

Suggested readings:
How to write a business plan (McKinsey)

Business Plan Hand Book, Thompson Gale