Corso attualmente non disponibile
International Luxury Management (English Program)
Master
A Milano ()
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Descrizione
-
Tipologia
Master
The Master requires full time compulsory attendance. It is composed of 6 months of classroom and workshops and 6 months of internship.
The program is organised in two phases:
Theory and Practice for a period of 120 days in classroom and workshops (Classes are held Monday to Friday)
Hands on experience through a 6 month internship in important companies or consultancies.
The course in taught entirely in English
Profilo del corso
Luxury goods, fashion and lifestyle represent one of the most important areas of Italian excellence. Our international Master in Luxury Management provides students with knowledge and capabilities required by firms in the luxury industry.
Objectives:
train students with a multidisciplinary foundation by bringing together creativity with the ability to interpret and foresee business trends
provide students with opportunities to learn from experience of professionals working in the luxury good sector as well as develop future networks in the luxury good market
provide practical applications of the concepts learned in class through project work, company visits and study tour
The Master is aimed at young graduates and final year graduating students with a keen interest in businesses operating in the world of luxury, fashion and lifestyle.
Teachers are experts, managers, consultants, and professionals. Courses also include distinguished and inspirational guest speakers who will share valuable knowledge based on a lifetime of professional experience.
Opinioni
Materie
- Campagna pubblicitaria
- Management
- Luxury
- Fashion marketing
- Lifestyle industry
- Communication
- Social media marketing
- Marketing mix
- Branding
- Brand management
Programma
The concept of Luxury across the world
Made in Italy: yesterday, today and tomorrow
New Consumers of Luxury Goods
The fashion, luxury and Lifestyle industry
Value Chain, buying and economics
Marketing and Brand Management
Commercial policies and management of luxury retail stores
Communication, press office and events
Web & New Media: Digital and Social Media Marketing
E-commerce and E-tailing
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
International Luxury Management (English Program)