Corso attualmente non disponibile
INTERNET, SOCIAL MEDIA AND MOBILE FOR CORPORATE AND MARKETING COMMUNICATION
Corso post laurea
A Milano ()
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Descrizione
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Tipologia
Corso post laurea
The Internet has changed organizations and business profoundly, but it is also changed dramatically itself. The emphasis on data-driven processes and decisions, on social and mobile, but also on mixed-reality and the Internet of things, present new challenges to communicators. Managers in all industries deal with both opportunities and problems of digital transformation and struggle with issues like:In our course we will try to address the new interactive and participatory practices in social and mobile service platforms, in a more systematic framework of study of the changes that digital communication and networks are bringing to markets, firms, and businesses. We will address the major issues concerning how digital networks (pc-based and mobile) and social media are changing marketing and corporate communication, and therefore brand relationships and reputation management.Managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.
Opinioni
Programma
- What objectives can I achieve through digital communication?
- Where should I invest and with what possibility can I measure the performance of these investments?
- How can I integrate new digital projects with existing programs?
- How can I develop a sound branding strategy in the era of social collaboration and open innovation?
- What kind of communication planning should I adopt in real-time communication?
- How can I avoid digital/social proliferation in the periphery without losing the value of local knowledge, culture and content?
- What data and intelligence systems should I build?
- What kind of content and engagement should I develop for different platforms, and how do I coordinate these activities?
- What mechanisms of evaluation and governance are necessary in the process?
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
INTERNET, SOCIAL MEDIA AND MOBILE FOR CORPORATE AND MARKETING COMMUNICATION