Luxury Management - Major of the Master in Fashion, Luxury & Tourism Management
Master
A Roma
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Descrizione
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Tipologia
Master
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Luogo
Roma
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Durata
12 Mesi
Following the rapid evolution of the job market and the growing request for profiles with versatile knowledge related to the fashion, luxury and tourism industries, Luiss Business School has launched the Master in Fashion, Luxury & Tourism Management which offers a modern approach and education, finalised in establishing the foundation for a professional career in these fields.
The programme balances managerial courses with more strategic and creative lectures. The managerial course will give candidates the knowledge necessary to manage firms operating in these industries; the strategic and creative lectures, on the other hand, are necessary to fully understand the dynamics underlying these fields.
The Master is divided into 3 majors:
Fashion Management
Luxury Management
Tourism Management
The Master allows students to receive a general managerial education before beginning the specialized paths of each Major. All majors start with the foundation and core concepts of management, economics, marketing, and branding with a special focus on the Italian market. The choice of a specific major depends on students’ interests and aspirations.
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
Master in Luxury Management will provide participants with skills and competencies required to become a key figure within this industry. Italy represents one of the main locus for luxury industries, especially when it comes to some sectors such as fashion, luxury cars, yachts and luxury hospitality. However, because of the exponential growth of the emerging markets, the luxury industry continues to flourish. Almost half of the total number of luxury consumers is based in emerging markets and the Chinese luxury market is the main driving force of this phenomenon. Luiss Master in Luxury Management will give the right attention to these processes to allow participants to acquire a deeper knowledge of these markets.
In addition, Master in Luxury Management has selected the best lecturers from several luxury segments providing participants with a fruitful learning experience. Thanks to their strong work background, the lecturers will train students with a practical and efficient approach that will result in group projects, case studies and role playing enabling each participant to practice directly the work done in the luxury businesses.
What you will learn:
Understand the operating mechanisms in the various Luxury segments and in the Luxury industry as a whole
Comprehend corporate and business strategies
Discover the modern key figures operating in the Luxury industry and develop competencies and skills to access those jobs
Manage the product portfolio and analyse distributional channels
Become proficient with communication and image tools and techniques
The Master is aimed at recent graduates and willing to develop competences in the Luxury industry.
Opinioni
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Materie
- E-learning
- E-business
- Branding
- Tour operator
- Management
- Fashion
- Tourism management
- Social media marketing
- Financial management
- Management control
- Performance Measurement
- Corporate Sustainability
- Focus Areas
Programma
The curriculum is designed to ensure and support the progressive professional and personal growth of the students. Students will benefit from a productive learning experience made up of lessons, case studies, group work sessions, and a high-level faculty of both academics and professionals.
During the Master, students will receive constant support from Career Service who will help them increase their employability in the labour market and aid them in the search for a curricular internship.
INDUCTION WEEKInduction week is an introductive week in which students can settle in and familiarize themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations will be organized for the students. Students will meet their classmates and will have a better idea of the services offered, as well as the curricular and extra-curricular activities planned.
GENERAL MANAGEMENT- Strategy
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organization & HRM
- Digital & Social Media Marketing
- Corporate Sustainability
- Organization & People Management in Luxury and Fashion Firms
- Branding
- Brand Strategies in Luxury Industries
- Operation & Supply Chain Management
- Business Models in Luxury Industries
- Luxury Channel & distribution Management
- Management Control
- Luxury Market & Key Players
- Tour Operator
- Store Concept & Design
- Product & Merchandising
- Consumer Behaviour in Luxury Industries
- Focus Areas
- Jewelry and Watches
- Cars & Yachts
- Design and Art
- Beauty & Fragrancies
- Hotel & SPA
- Wines & Food
- Fashion and Accessories
At the end of lectures, students will test their preparation by carrying out an exciting group project. Under the guidance of a tutor they will tackle a real case, chosen by our partners, and present their conclusions to a committee of experts.
LEARNING LABSLearning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions during which they will: cultivate intellectual flexibility; develop problem solving skills; learn to adapt in diverse situations; refine cross-cultural awareness.
Read more about the Learning Labs
INTERNSHIPThe curricular internship is generally done at the end of the Master and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. Career Services supports students in their search for internship opportunities, thus helping to broaden students’ career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
ACADEMIC CALENDARThe Master lasts 12 months and it is composed of 4 terms.
- Term 1: September – December 2019
- Term 2: January – March 2020
- Term 3: Apri – June 2020
- Term 4: Internship
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Luxury Management - Major of the Master in Fashion, Luxury & Tourism Management