Marketing Management - Major del Master in Marketing Management
Master
A Roma
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Descrizione
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Tipologia
Master
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Luogo
Roma
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Durata
12 Mesi
Marketing Management – Major of the Executive Master in Marketing is a highly professional educational programme which aim to provide knowledge and tools to understand, manage and take advantage of the today’s complex competitive environment.
Participants will master expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance.
During the Master a number of keys to understanding will be provided by academics and professional with a proven expertise in the thematic area covered in the curriculum.
The highly professional learning process is guaranteed by the combination of didactic activities and significant meetings with leaders and top managers, laboratories, individual coaching and career advisory sessions.
Marketing Management is one of the Executive Master in Marketing Majors, a part time first level Master Degree (60 ECTS).
Moreover, the most motivated students enrolled will have a possibility to attend a part of the Master at the Luiss Business School exchange partner universities.
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
Manage and interpret the relationship between company and market in today’s fast-changing environment;
Acquire knowledge and method to design effective product offering;
Master traditional and digital communication, discovering tools that support digital and social media management;
Acquire fundamentals of marketing strategy, brand management and product management;
Understand consumer behaviour and anticipate their needs to stimulate sales and reach excellence in Customer and Trade Management;
Master traditional and digital channels, focusing on implications of omni-channel management;
Enhance the experience through AR, AI, machine learning and IoT marketing;
Manage performance and brand/product steering through loyalty programs;
Developing an integrated marketing plan.
The Master is aimed at professionals with a significant work experience in any field, who want to acquire effective capabilities in Marketing & Sales field.
Undergraduate Degree in any discipline;
Significant work experience (in any field);
Fluent English;
Strong motivation.
Opinioni
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Materie
- E-learning
- Brand
- Management
- CRM
- Marketing strategico
- Piano di marketing
- Marketing esperenziale
- Web marketing
- Customer satisfaction
- Brand management
- Marketing management
- Marketing Operations
- Metriche di marketing
- Customer Management
- Marketing strategic
- Customer equity
- Customer lifetime value
- Audit SWOT
- Promotion
- Campagne promozionali
Programma
The Master lasts 12 months and it is composed of 10 courses, 4 core courses and 6 advanced courses. Students will attend lessons during the week-end, in order to combine professional career to educational experience.
CURRICULUMINDUCTION WEEKENDInduction week is an introductive week mainly focus on megatrend and global stage, in which students can settle in and familiarize themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations will be organized for the students. Students will meet their classmates and will have a better idea of the services offered, as well as the curricular and extra-curricular activities planned.
CORE COURSESThe Core Courses aim to introduce students to fundamental pillars of Marketing Management.
Course 1: New Marketing Principles & Management
- New marketing: macro-reference scenario
- Marketing process and digital challenge
- Customer: trends and analysis
- Market & Value
- Marketing & performance
- Classic & Digital metrics
Course 2: La product Offering e le strutture di mercato
- Product design
- Brand & storytelling
- Pricing
- Digital transformation
- Media & Channels
Course 3: Customer Management
- Customer Economies
- Customer Journey
- CRM
Course 4: Marketing Planning
- Marketing Plan Principles
- Marketing Plan Lab
The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.
Course 5: Customer Insight & Customer Behaviour
- Marketing research: customer and market analysis
- Customer Insights
- Fundamentals of Customer Behaviour
Course 6: Advanced Brand and Product Management
- Identifying and creating value: fundamentals of brand strategy and management
- Fundamentals of product management
- Excellence in experience creating and delivery
- Customer decision Journey and moment of truth
Course 7: Channels and Trade Marketing
- From multi-channel to omnichannel: Traditional and digital channels
- Customer and contract management
- Applied Trade Marketing
- Sales-force effectiveness
- Intro to E-commerce: tools and strategy
Course 8: Digital Marketing & Communication
- Managing the digital funnel
- SEM and SEO
- Digital and social media marketing
- Facebook/Instagram Marketing
- Influencer marketing
Course 9: Augmented Marketing and CRM
- Fundamentals of data-driven organization: Mastering Big Data to generate value
- Enhancing the experience through AR, VR and IoT marketing
- Marketing automation and CRM: strategies and tools
- Introduction to machine learning
Course 10: Marketing-to-Performance
- How to build and measure Awareness, Trial, Loyalty, Engagement
- Performance Analysis
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Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Marketing Management - Major del Master in Marketing Management