Master in digital marketing (in lingua inglese)
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Si tratta di un'università davvero magnifica!
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Sono quasi al termine del mio percorso. È stata una formazione professionale e dettagliata. Consiglio assolutamente l'Unimarconi.
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Ho iniziato questa esperienza formativa circa un anno fa e devo dire che mi trovo a mio agio. L'UniMarconi offre la possibilità di conciliare lo studio con la famiglia e questo mi ha permesso realizzare il mio sogno. Non è facile e mi sto impegnando molto, ma vale la pena.
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Master universitario di secondo livello
Online
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Enhance your career with this master's degree!
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Tipologia
Master II livello
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Metodologia
Online
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Durata
1 Anno
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Inizio
Scegli data
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Crediti
60
The Master in Digital Marketing, endorsed by Guglielmo Marconi University and listed on Emagister, is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques.
Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.
A student is granted a Master’s degree after successfully defending his or her final thesis in front of a panel of judges. Grading is based on a scale of 0-110; 66 is the passing grade and students who obtain full marks of 110 may also be awarded ‘summa cum laude’ (110 e lode).
The final thesis of the Master’s program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation. The Master program is composed of 4 modules, and concludes with a final exam
Informazioni importanti
Documenti
- brochure_master_digital_marketing_compressed.pdf
Per frequentare il corso devi avere uno dei seguenti titoli di studio: Laurea magistrale/ Laurea magistrale a ciclo unico, Master di II livello, Dottorato di ricerca
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Furthermore graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment. Graduates will be capable of operating in multinational companies and international organizations, both public and private. They will have developed the necessary skills and competences for effective intervention, and also a practical expertise to be applied to scenarios in relation to an international context. Among the careers that await the Digital Marketing are the following: Web Marketing manager, Product Marketing Manager, Digital Strategist.
Opinioni
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Si tratta di un'università davvero magnifica!
← | →
-
Sono quasi al termine del mio percorso. È stata una formazione professionale e dettagliata. Consiglio assolutamente l'Unimarconi.
← | →
-
Ho iniziato questa esperienza formativa circa un anno fa e devo dire che mi trovo a mio agio. L'UniMarconi offre la possibilità di conciliare lo studio con la famiglia e questo mi ha permesso realizzare il mio sogno. Non è facile e mi sto impegnando molto, ma vale la pena.
← | →
Valutazione del corso
Lo consiglia
Valutazione del Centro
Orazio Giustra
Antonio Cataldi
Fernando Severin
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
15 anni del centro in Emagister.
Materie
- Organizzazione
- Management
- Marketing Operativo
- Marketing della moda
- Marketing aziendale
- Marketing digitale
- Digital Marketing
- Digital marketing management
- Marketing practice
- Comunicazione e marketing
- Communication
- Media management
- Business object
- Market approach
- Comunicazione corporativa
- Digitilizzazione
- Digital design
- Pubblicità
- Creatività
- Web marketing
Programma
♦ Module I: Marketing Theory
♦ Module II: Digital Marketing Management
♦ Module III: Marketing Practice
♦ Module IV: Communication and Media
Students understand the general marketing theory, as well as several contemporary digital marketing techniques, the major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools.
Ulteriori informazioni
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Master in digital marketing (in lingua inglese)