Master in financial communication
Master
A Mendrisio (Svizzera)
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Descrizione
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Tipologia
Master
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Luogo
Mendrisio (Svizzera)
The MSc in Financial Communication is offered jointly by the Faculty of Economics, and the Faculty of Communication Sciences. This full-time study programme of the Università della Svizzera italiana is held in Lugano - Switzerland, comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.
The Master programme in financial communication offers students the unique opportunity to acquire an integrated set of competences, including financial, communicative and legal knowledge, strongly and increasingly required in the financial sector. The recent financial crisis has created new challenges for banks, business companies and market operators, who are expected to master, besides a solid financial background, also strong capacities in communicating with clients and investors and a mature awareness of the legal framework in which financial services and products are promoted and transactions are negotiated.
The aim of the Master in Financial Communication is to form specialists operating in the banking sector and in capital markets being able to bridge the information and knowledge gaps between financial experts and lay investors and entrepreneurs. Moreover, such specialists will be asked to manage strategically the huge quantity of information so that it can be put "at work" to foster sound investment decisions.
The primary job market for candidates earning this degree are:
the private banking and wealth management sector, where the integration of solid financial knowledge with communicative and legal skills will constitute a competitive advantage;
the financial communication area of business enterprises, where in-depth expertise is needed to organize and manage numerous strategic communications (investor relations, roadshow marketing, financial reporting, media relations support);
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Materie
- Private banking
- SEM
- Media relations
- Management
- E-business
Programma
Sem. I
Foundation Courses
Communication Law
Communication Strategies in Financial Disclosure
Corporate strategy
Digital Corporate Communication
Essentials of Corporate Finance
Financial Accounting
Introduction to financial communication. From public disclosures to interpersonal relations
Sem. IICore courses
Argumentation in Finance
Corporate Social Responsibility and Socially Responsible Investment
Financial Intermediation
Financial Communication Law
Introductory Corporate Governance
Investor Relations
Banking Strategies and Wealth Management
Statistical Data Analysis
Sem. IIIElectives in Finance and Banking
Advanced Corporate Governance
Investments
Alternative Investments
Programming in Finance I
Advanced Corporate Finance
Financial Law
Electives in Communication and Management
Brand Management
Customer Experience Design
Digital Challenges in Marketing and Big Data
Media Relations
Multimodal Rhetoric
Online communication design
Social Media Management
The Network Society
Transmedia Narratives
User Experience Design
Sem. IVCapstone Work
Private Banking Industry Seminar
Internship
Thesis
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Master in financial communication