Rome Business School

Master in Food and Beverage Management

5.0 1 opinione
Rome Business School
A Roma
  • Rome Business School

6.500 
+IVA
CORSO PREMIUM
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Informazioni importanti

Tipologia Laurea Magistrale
Luogo Roma
Durata 1 Anno
Inizio 18/03/2019
Stage in azienda
  • Laurea Magistrale
  • Roma
  • Durata:
    1 Anno
  • Inizio:
    18/03/2019
  • Stage in azienda
Descrizione

Emagister adds to its catalogue the Master in Food and Beverage Management, the programme aims to train professionals with the right tools and skills to start their career in the Food & Wine industry.


The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.


With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teaching and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.


If you want to enjoy all the benefits of the course, contact with us through our website so we can offer all the information most relevant to you.

Strutture (1)
Dove e quando
Inizio Luogo
18 mar 2019
Roma
Via degli Scialoja 18, 00198, Roma, Italia
Visualizza mappa
Inizio 18 mar 2019
Luogo
Roma
Via degli Scialoja 18, 00198, Roma, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

In particular, on completing the programme, participants will be able to: Identify and develop effective managerial strategies for food & beverage industry companies Develop a business plan for food & beverage industry companies Utilise the most advanced marketing techniques to promote food & beverage industry companies and products Apply planning, financial management, and management control principles to the food & beverage industry Understand and utilise project management techniques Understand and apply process and supply techniques to the food & beverage context Master the use of new technologies within food & beverage industry companies Understand the food & beverage industry start-up ecosystem

· A chi è diretto?

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry. On completion of this training course, the attendees will be able to work, among other profiles, as: Consultants for the creation of start-ups within the restauration industry Consultants for corporate repositioning Food & Wine Managers Banqueting Managers Hotel chain Retail & Sales Managers Public Relations Managers

· Requisiti

All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

· In cosa si differenzia questo corso dagli altri?

Choose this course and its benefits: scholarships, international internships, career service, global networking, Italian language courses and many others...!

· Quali saranno i passi successivi alla richiesta di informazioni?

On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.

Opinioni

5.0
Valutazione del corso
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Lo consiglia
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Valutazione del Centro

Opinioni sul corso

L
Laila Alif
5.0 10/06/2015
Il meglio: Dà l'opportunità di imparare a credere in se stessi
Da migliorare: nulla da aggiungere
Consiglieresti questo corso?:
* Opinioni raccolte da Emagister & iAgora

Successi del Centro

Questo centro ha dimostrato la sua qualità su Emagister
4 anni con Emagister

Cosa impari in questo corso?

Brand management
Brand
e-Business
Management
Hotel management
food safety
Business School
Restaurant Management
International
Food Technology
Food Hygiene
Food Handling
Food Packaging
Restaurant Supervision
Wine production machinery and facilities
Wine
Wine bottling and storage

Programma

Introduction and Scenario

  • The Food and Beverage and Agri-Food System
  • Food and Beverage Industry Management
  • Basics of management: elements of corporate strategy and organisation
  • Economics and food company management
  • Marketing management and digital marketing
  • Accountancy and management control
  • Basics of Project Management
  • Business Planning
  • Human Resource Management
  • From the concept to the project: defining a project’s guidelines through the creation of the Concept
  • Geomarketing analysis
  • Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
  • Administrative requirements to set up a business / verifying the suitability of a location
  • Job Health and Safety: regulations and documents

Food Management

  • Retail & sales management
  • Supplier selection
  • Food cost control
  • Menu engineering
  • Restaurant and Kitchen layout
  • Practice Lab: visits to producers




Beverage Management

  • Retail & sales management
  • Supplier selection
  • Beverage cost control
  • Wine and beverage list engineering
  • Wine cellar layout
  • Practice Lab: visits to producers

Marketing and Communication for Food and Beverage

  • Food and Beverage industry marketing
  • Restauration services marketing
  • Digital marketing
  • Brand management – Image and Brand Identity
  • Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
  • Storytelling applied to Food & Wine products and services
  • Content management
  • Social media management for the Food and Beverage industry
  • Food & Wine audio-visual communication
  • Customer care
  • Food and Beverage events and the role of Public Relations
  • Case studies
  • Agri-food product marketing and brand management
  • Wine marketing and brand management
  • Marketing strategies applied to industry contents: case histories and testimonials



Food and Beverage industry innovation and strategies

  • Internationalisation strategies
  • New technologies: from production chain to service
  • Launching a start-up in the Food and Beverage industry



Extracurricular activities

As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.