ESCP Europe

MSc in Marketing & Creativity

ESCP Europe
A City of London (Inghilterra) e Paris (Francia)

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Informazioni importanti

Tipologia Master
Luogo In 2 sedi
Durata 18 Mesi
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  • Master
  • In 2 sedi
  • Durata:
    18 Mesi
  • Inizio:
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Descrizione

ESCP presents on Emagister.it the MSc in Marketing & Creativity.

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.

The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.

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Dove e quando

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City of London (Inghilterra)
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Paris (Francia)
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3, rue Armand Moisant, 75015

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Domande e risposte

Comunicaci i tuoi dubbi,altri utenti potranno risponderti

Chi vuoi che ti risponda?

Pubblicheremo solo il tuo nome e la domanda

Cosa impari in questo corso?

Branding
Internet marketing
Tecniche di comunicazione
Comunicazione di impresa
Strategie di comunicazione
Social media marketing
Marketing
Digital Marketing
Entrepreneurship
Marketing Communications
Tecniche di marketing
Marketing BtoB
Marketing online
Marketing control
Marketing operation
Marketing strategy
Marketing management
Marketing fieristico
Marketing legale
Creativity Marketing

Programma

The MSc in Marketing and Creativity programme is comprised of 438 hours of lectures plus seminars, delivering 90 ECTS credits.

The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles.

ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Directorfor further details.

Core Modules

Term 1: January – March 2018
London

  • Introduction to Creativity Marketing
  • The Art and Science of Creativity
  • Understanding the Marketplace
  • Consumers and Consumer Value
  • Managing for Social Impact (all terms)


Term 2: March – May 2018
London

  • Branding and the Creation of Value
  • Creative Analytics
  • Digital Marketing and Social Media
  • Financial Skills for Marketers
  • Integrated Marketing Communications
  • Managing for Social Impact (all terms)


Term 3: May – July 2018
London

  • Entrepreneurship
  • Global Issues in Marketing
  • Value Creation Through Product & Sales Management
  • Creativity in Managing Upstream Markets
  • Managing for Social Impact (all terms)


Term 4: September – October 2018
Paris

  • Strategies of Innovation
  • Creative Branding
  • Managing for Social Impact (all terms)
  • Company Consultancy Project

Additional Modules*
  • Creativity Industries Seminars
  • Creativity Workshop
  • Guest Speakers from Industries
  • Careers Advice & Workshops
  • Presentation Skills Training
  • Alumni Network Introduction
  • Coding Bootcamp
  • French language lessons (optional)


*Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons.

All modules are subject to change.

Ulteriori informazioni

Tuition fees for the academic year 2018/19 are set at £18,900, payable in three instalments.  The first instalment is paid before the beginning of the programme (i.e. before 7th January 2018); the second before the commencement of the second term (i.e. before 25th February 2018); and the third before the commencement of the third term (i.e. before 29th April 2018).* *These dates are subject to confirmation.  The same fee applies for both EU and non-EU students. 

Important: Non-EEA students are advised to apply before the final application deadline in order to allow plenty of time for visa issues to be resolved. Please note that students are responsible for their own visas; any accepted non-EEA candidate unable to secure their study visa will not have their application fee refunded.

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