Columbia Business School Executive Education

Creative Strategy (Online): Using Strategic Intuition to Solve Complex Challenges

Columbia Business School Executive Education

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Tipologia Corso
Metodologia Online
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  • Corso
  • Online
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Businesses are very invested in innovation and creativity, but these pursuits fail when they are isolated from traditional business analysis, strategy, and problem-solving. The pace of disruption today requires businesses to integrate creativity and strategy so that innovations are aligned with company core capabilities and strategies, so that the outcomes of innovation work move beyond the doors of the creativity playroom, and so that teams involved stop thinking of innovation as an extracurricular but not essential part of their work processes.

Led by Professor Bill Duggan and experienced Strategy& Director Amy Murphy, Creative Strategy (Online): Strategic Intuition to Solve Complex Challenges brings you exclusive tools to enhance and systematize the idea generation process and develop powerful ideas that you can turn into growth strategies for your organization.

Over ten weeks, participants will learn the science and method of strategic intuition through more than 20 videos, facilitated online discussion boards, readings, projects, and more. Participants will interact with faculty, course facilitators, and peers from around the world. All program content and materials will be available for two weeks following the program. The suggested time commitment for this program is approximately four hours per week.

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Cosa impari in questo corso?

Problem Solving
Strategy Development
Professor Training
Strategic Leadership
Problem Solving
Strategy Development
Strategy Formulation
Creative Strategy


Program Structure

Creative Strategy (Online): Strategic Intuition to Solve Complex Challenges is a ten-module journey to enhance your idea generation capabilities by understanding how creative insights come about in the brain, through learning the Strategic Intuition methodology and by applying it to your own complex business challenges.

Each module features lectures, insight boards assignments, and faculty feedback. To earn a Certificate of Completion, Merit, or Achievement, you must submit a mix of program assignments, assessments, and reflections. The program concludes June 30, 2017, and you will have two weeks after the program to submit assignments and a final project.

The program includes the following:

  • More than 20 video lectures by Professor Duggan with supportive presentation materials
  • Step by step instructional videos by Amy Murphy to help you strategically align your creative idea generation process with your business problem solving to move beyond traditional best practices and expertise
  • Coaching cams from an experienced practitioner to help you overcome obstacles in your problem solving
  • Opportunities to share insights and collaborate on group projects with peers around the world
  • Self assessments
  • Group and independent study projects
  • Summative weekly commentary and feedback from program faculty and staff
  • A learning journal for reflection and personal application
  • Two weeks of access to materials after the program concludes

Module Structure:

Week 1: Program Kick Off and OrientationWeek 2: The Science of Strategic Intuition Week 3: Presence of Mind and Examples from History Week 4: Introduction to Creative Combination and More Examples from History Week 5: Introduction to the Insight Matrix [Idea Box] Week 6: Rapid Appraisal: Identifying and Refining ElementsWeek 7: What Works Scan: Searching for PrecedentsWeek 8: Creative Combination PracticeWeek 9: The GLeaM ToolWeek 10: Program Conclusion and Final Project