University of the Arts London (UAL)

Creative Thinking for Advertising

University of the Arts London (UAL)
A London (Inghilterra)

445 
*Prezzo Orientativo
Importo originale in GBP:
£ 399

Informazioni importanti

Tipologia Corso
Luogo London (Inghilterra)
Durata 1 Day
Inizio 24/08/2018
altre date
  • Corso
  • London (Inghilterra)
  • Durata:
    1 Day
  • Inizio:
    24/08/2018
    altre date
Descrizione

This one day intensive course will give you an overview of how advertising creatives approach a brief from a client and the chance to develop your own ideas into a campaign.
In the first part of the session you will be given a detailed brief and instructed to develop a campaign across art direction, copywriting and digital media (videos and online banner advertising). In the second part of the session you will pitch your concepts and explain your approach to the rest of the group.

Strutture (1)
Dove e quando
Inizio Luogo
24 ago 2018
31 ott 2018
08 gen 2019
London
Elephant and Castle, London, Inghilterra
Visualizza mappa
Inizio 24 ago 2018
31 ott 2018
08 gen 2019
Luogo
London
Elephant and Castle, London, Inghilterra
Visualizza mappa

Cosa impari in questo corso?

Problem Solving
Creative Thinking
Approach
Marketing
Marketing Communications
Advertising and Marketing
Banner Advertising
Advertising
Communications
Social Media
Confidence Training
Media
Media Marketing

Programma

The session is fun, challenging and enjoyable. Working individually and in small teams, you'll learn how to challenge conventional thinking and train your brain to work in new ways.

Topics Covered

  • Understanding a client brief
  • Problem solving
  • Creating content for various media
  • Creative thinking
  • Pitching your response
  • Course Outcomes
  • By the end of the course you should be able to:
  • Generate new ideas and original solutions quickly and easily
  • Evaluate and select the best ideas and solutions
  • Pitch and explain the rationale behind your concepts with confidence

Who Should Attend

This is ideal for you if you want to learn how creative teams work. You may be a marketing or communications client who commissions creative work by an agency. This course is also suitable for you if you are thinking about a career in advertising.


Level: Beginner.

You will not have any prior creative thinking and ideas generation, but will have an interest in how this happens in an advertising agency.

After you have completed this course you may be interested in learning more about advertising and marketing in Social Media Marketing or Transmedia Storytelling.

Tailor Made Training.

We also offer bespoke advertising courses for groups, individuals and businesses.