Kellogg Executive Education

Digital Marketing Strategies: Data, Automation, AI & Analytics

4.5 eccellente 6 opinioni
Kellogg Executive Education
  • Kellogg Executive Education

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Tipologia Corso
Metodologia Online
Durata 2
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  • Corso
  • Online
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Take your digital marketing knowledge further with this Digital Marketing Strategies: Data, Automation, AI & Analytics course, imparted by Kellogg Executive Education, that has added to its educational catalogue.

The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence have transformed customer behaviour and disrupted marketplaces.

As a result, our marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels. It's about harnessing automation to make marketing practices more productive and agile. It's about mining new sources of customer data to create personalized communications. And it's about leveraging analytics and AI (artificial intelligence) to optimize marketing activities.

In this online program by Kellogg School of Management Executive Education, you'll gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization.

It may sound familiar, but if AI and automation aren't part of your marketing technology stack, then you're not getting the most out of your marketing investments. Market leaders take a holistic view of marketing, adopting technology platforms that support decision making across the entire organization. That's what this program is all about.

Click on our website in order to find all the information related to the course. We will inform you without any obligation.

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È la formazione giusta per me?

Business managers and leaders who are responsible for driving innovation and growth, as well as seasoned marketing practitioners, will gain a practical understanding of what modern marketing practice looks like from an organizational perspective. If your role includes attracting and retaining customers in some way, or delivering products and services, there's something useful in this online program for you. If managing a marketing team falls under your responsibility, this program will be especially appropriate, as it takes a high-level strategic view. Participants come from a wide range of industries that include retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.

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Valutazione del corso
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Opinioni sul corso

Toro Danardo
Il meglio: I am hoping this place to be good as I have so many limitations and I wish all goes well.
Da migliorare: nothing to improve
Corso realizzato: Maggio 2018
Consiglieresti questo centro?:
Admilson A Coelho Coelho
Il meglio: It was truly a nice session and I had a nice time in all.
Da migliorare: nothing to improve
Corso realizzato: Marzo 2018
Consiglieresti questo centro?:
Sergio Reyes Robles
Il meglio: I had a good time and learned so many things.
Da migliorare: nothing to improve
Corso realizzato: Dicembre 2017
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Decision Making
Team Building
Artificial Intelligence
Marketing Tools
Customer Relationship Management
Marketing Strategy
Marketing Processes
Marketing Communications
Digital Marketing
Organizational Skills
Marketing Segmentation
Customer relationship
Team management
Strategic Analysis
Digital Strategy
Digital Transformation
Decision Tools
Business Administration Sales Techniques


Going beyond traditional marketing practices, this online program shows you how leading companies are incorporating AI, automation, and customer journey mapping into their organizations to make better decisions and gain efficiencies. 

In addition to video lectures, you'll learn from live webinars with Professor Sawhney; real-life case studies from industry giants such as Airbnb, Amazon, Harley Davidson, and Lexus; and customized assignments and quizzes to reinforce the learning. 

Throughout the journey, you will receive one-on-one guidance and clarification from a dedicated facilitator. The program culminates with a capstone project on Uber, bringing together all of the key concepts from the program.

1. Discovering Customer Insights
2. Understanding Customers
3. Engaging Customers
4. Execution
5. Optimization