Digital Marketing Strategy: Customers, Planning, and ROI

4.7
7 opinioni
  • Columbia Digital Marketing Strategy is a MUST for all who want to be at the forefront of Digital and are ready to take a major step in understanding the actual challenges and opportunities of digital for their companies and organizations.
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  • Prepare to be blown away by the information you will receive from the Digital Marketing Strategy course. No way you will see or treat Social Media the same again.
    |
  • Excellent program. Relevant, lively and inspiring.
    |

A New York City (USA)

Prezzo da consultare
  • Tipologia

    Corso

  • Luogo

    New york city (USA)

Descrizione

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.


To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.


The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies

Opinioni

4.7
eccellente
100%
4.8
eccellente

Valutazione del corso

Lo consiglia

Valutazione del Centro

Friedrich von Heyl

01/04/2019
Sul corso: Columbia Digital Marketing Strategy is a MUST for all who want to be at the forefront of Digital and are ready to take a major step in understanding the actual challenges and opportunities of digital for their companies and organizations.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:

Cesar Cadena

02/04/2019
Sul corso: Prepare to be blown away by the information you will receive from the Digital Marketing Strategy course. No way you will see or treat Social Media the same again.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:

Jeppe Veddinge

02/04/2019
Sul corso: Excellent program. Relevant, lively and inspiring.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:

Reem Alduwisi

29/03/2019
Sul corso: The faculty have a lot of experience to offer and research to share. I have learned a lot from the course and from the diverse group of participants. We especially appreciated the program coordinator who was very helpful, Mr. Myron Jabido
Corso realizzato: Marzo 2019
Consiglieresti questo centro?:

Cathy Fischer

30/03/2019
Sul corso: This program is a terrific overview of a critical pivot point occurring in the marketing landscape. Every marketing executive needs to know this.
Corso realizzato: Marzo 2019
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

  • b2b
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Planning
  • Social Media
  • Media
  • Marketing Mix
  • Digital marketing strategy
  • Marketing Mix
  • Marketing Tools
  • Digital marketing strategy

Programma

Program Structure


Digital Marketing Strategy combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions will focus on strategic concepts, frameworks, and case studies of digital marketing. Executives will apply the tools of the course to several real-world business challenges, as well as to their own organizations. Numerous case studies of successful companies will be examined from diverse industries – including b2b, healthcare, financial services, consumer goods, automotive, hospitality, media, technology, and business services.

Sample Session Titles

  • From Mass Marketing to Customer Networks: Re-Thinking the Marketing Funnel
  • Access Strategy: Mobile, Local, in the Cloud, and On-Demand
  • Engage Strategy: Creating and Curating Content as a Marketing Tool
  • Connect Strategy: Mining Social Media Conversations for Insights and Influence
  • Collaborate Strategy: Contests, Contribution, Crowd Funding, and Open Platforms
  • Best Practices for Brands on Social Networks: Facebook, Twitter, LinkedIn, Google+, and More
  • Making Digital Matter: Metrics, ROI, and Agile Modeling
  • The Digital Advertising Mix: Search, Display, E-mail, Video – Using Each and Measuring Impact
  • Lessons from Brand Failures in Digital Marketing
  • Emerging Technologies: What's New on the Horizon and the Opportunities for Marketers
  • A Five-Step Process for Planning and Executing Digital Marketing Strategies.
Prezzo da consultare