EMAGISTER CUM LAUDE
Columbia Business School Executive Education

Digital Marketing Strategy: Customers, Planning, and ROI

4.7 eccellente 7 opinioni
Columbia Business School Executive Education
A New York City (USA)

Prezzo da consultare

Informazioni importanti

Tipologia Corso
Luogo New york city (USA)
Inizio 08/06/2020
altre date
  • Corso
  • New york city (USA)
  • Inizio:
    08/06/2020
    altre date
Descrizione

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.


To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.


The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies

Strutture (1)
Dove e quando
Inizio Luogo
08 giu 2020
16 nov 2020
Scegli data
New York City
3022 Broadway, NY 10027, New York, USA
Visualizza mappa
Inizio 08 giu 2020
16 nov 2020
Scegli data
Luogo
New York City
3022 Broadway, NY 10027, New York, USA
Visualizza mappa

Opinioni

4.7
eccellente
Valutazione del corso
100%
Lo consiglia
4.8
eccellente
Valutazione del Centro

Opinioni sul corso

F
Friedrich von Heyl
01/04/2019
Sul corso: Columbia Digital Marketing Strategy is a MUST for all who want to be at the forefront of Digital and are ready to take a major step in understanding the actual challenges and opportunities of digital for their companies and organizations.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
C
Cesar Cadena
02/04/2019
Sul corso: Prepare to be blown away by the information you will receive from the Digital Marketing Strategy course. No way you will see or treat Social Media the same again.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
J
Jeppe Veddinge
02/04/2019
Sul corso: Excellent program. Relevant, lively and inspiring.
Corso realizzato: Aprile 2019
Consiglieresti questo centro?:
R
Reem Alduwisi
29/03/2019
Sul corso: The faculty have a lot of experience to offer and research to share. I have learned a lot from the course and from the diverse group of participants. We especially appreciated the program coordinator who was very helpful, Mr. Myron Jabido
Corso realizzato: Marzo 2019
Consiglieresti questo centro?:
C
Cathy Fischer
30/03/2019
Sul corso: This program is a terrific overview of a critical pivot point occurring in the marketing landscape. Every marketing executive needs to know this.
Corso realizzato: Marzo 2019
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

b2b
Marketing
Marketing Strategy
Digital Marketing
Planning
Social Media
Media
Marketing Mix
Digital marketing strategy
Marketing Mix
Marketing Tools
Digital marketing strategy

Programma

Program Structure


Digital Marketing Strategy combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions will focus on strategic concepts, frameworks, and case studies of digital marketing. Executives will apply the tools of the course to several real-world business challenges, as well as to their own organizations. Numerous case studies of successful companies will be examined from diverse industries – including b2b, healthcare, financial services, consumer goods, automotive, hospitality, media, technology, and business services.

Sample Session Titles

  • From Mass Marketing to Customer Networks: Re-Thinking the Marketing Funnel
  • Access Strategy: Mobile, Local, in the Cloud, and On-Demand
  • Engage Strategy: Creating and Curating Content as a Marketing Tool
  • Connect Strategy: Mining Social Media Conversations for Insights and Influence
  • Collaborate Strategy: Contests, Contribution, Crowd Funding, and Open Platforms
  • Best Practices for Brands on Social Networks: Facebook, Twitter, LinkedIn, Google+, and More
  • Making Digital Matter: Metrics, ROI, and Agile Modeling
  • The Digital Advertising Mix: Search, Display, E-mail, Video – Using Each and Measuring Impact
  • Lessons from Brand Failures in Digital Marketing
  • Emerging Technologies: What's New on the Horizon and the Opportunities for Marketers
  • A Five-Step Process for Planning and Executing Digital Marketing Strategies.