Business Consort - Digital & Social Media Academy

Google Adwords

Business Consort - Digital & Social Media Academy
Online

113 
*Prezzo Orientativo
Importo originale in GBP:
£ 99

Informazioni importanti

Tipologia Corso
Livello Beginner
Metodologia Online
Ore di lezione 120h
Inizio Scegli data
Campus online
Servizio di consultazione
  • Corso
  • Beginner
  • Online
  • 120h
  • Inizio:
    Scegli data
  • Campus online
  • Servizio di consultazione
Descrizione

The online Google Adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

Strutture (1)
Dove e quando
Inizio Luogo
Scegli data
Online
Inizio Scegli data
Luogo
Online

Cosa impari in questo corso?

Marketing Tools
Marketing
Marketing Strategy
Pay per click training
Advertising
Marketing Analysis
Marketing Campaign
Marketing Mix
Marketing Network
Marketing Research

Programma

The online Google adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

The Online Google AdWords training course is designed to teach you basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

In this online training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Participants can immediately apply what they learned and get started with their own AdWords campaign.

AdWords training materials include a student workbook that makes a great reference tool for learners,

Start designing your own AdWords campaign today!

Course OutlineSession One: Course Overview

Session Two: Understanding AdWords Lingo

  • First Up, SEO
  • AdWords Defined
  • How PPC Works

Session Three: Creating an AdWords Strategy

  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Session Four: Creating a PPC Campaign

  • Setting Your PPC Budget
  • The Quality Score

Session Five: Designing Your Ads

  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

Session Six: Looking at Success

  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help