Accredited Course

Marketing Studies Level 3

Study House Ltd
Distancia

425 
IVA inc.
*Prezzo Orientativo
Importo originale in GBP:
£ 375

Informazioni importanti

Tipologia Corso
Metodologia A distanza
Ore di lezione 90h
Durata 1 Year
Inizio Scegli data
Invio di materiale didattico
Servizio di consultazione
Tutoraggio personalizzato
  • Corso
  • A distanza
  • 90h
  • Durata:
    1 Year
  • Inizio:
    Scegli data
  • Invio di materiale didattico
  • Servizio di consultazione
  • Tutoraggio personalizzato
Descrizione

This marketing course is designed for individuals who want to learn about marketing and its application to the business. Participants of this course do not need prior experience or knowledge of marketing. Develop an understanding of market research and how to conduct it. Learn how to perform SWOT analysis. Learn how to analyze and anticipate customer´s wants and needs. Practice creating a marketing strategy. Learn about a variety of marketing techniques to improve marketing campaigns. Understand the advantages of using a range of marketing media. Learn how prepare a multi-media marketing campaign. Upon completion of this course, participants will be able to create effective marketing campaigns and improve current marketing strategies.

Informazioni importanti

Requisiti: No prior qualifications or knowledge are required for this course

Accredited or approved course provider: Marketing Studies Level 3 award from NCFE - ABC Awards

Sedi

Dove e quando

Inizio Luogo
Scegli data
Distance Learning
Inizio Scegli data
Luogo
Distance Learning

Cosa impari in questo corso?

Market
Marketing
Marketing Strategy
Marketing Management
Marketing Planning
Market Research
Media
SWOT Analyses
PEST Analyses
Product Life Cycle
Market Planning
Implementation
Customer Relations

Programma

COURSE CONTENT   The course is divided up into elements, as follows:   Introduction - What is marketing?  

Unit 1 Reviewing the current position  
  • SWOT Analyses
  • PEST Analyses
  • Product life cycle   

Unit 2 Planning for marketing  
  • Market research:
  •    your customers
  •    your product
  •    your competitors
  • Marketing objectives
  • Marketing strategy
  • Marketing mix
  •    The four P’s
  • Marketing action plan
  • Appendix 1 Action plan   

Unit 3 Implement the marketing strategy - The marketing communications mix.  
  • Personal selling
  • Sales promotion
  • Public relations (and publicity)
  • Direct marketing
  • Trade fairs and exhibitions
  • Advertising (above and below the line)
  • eMarketing (and Internet promotions)
  • Sponsorship
  • Merchandising (and point-of-sale)
  • Brands
  • Appendix 2 Action plan  

Unit 4 Customer relations  
  • Defining customer relations
  • Customer service
  • Why a good customer relationship is important
  • Introducing a customer services programme
  • Making continuous improvements to customer service
  • Appendix 3 Action plan   
Glossary of marketing terms

Assessment

Each element is followed by a written assignment, which is submitted and then marked by your tutor.  There is no external examination required.

Study Method

The course is designed for study by distance learning at work or at home.  Students receive course manual, assignments and studyguide plus tutor support by mail and email.  You can start at any time and plan your studies over a period of up to one year from the time of enrolment.