Sup de Luxe

MBA Luxury Brand Marketing and International Management

0.0 1 opinione
Sup de Luxe
A Courbevoie (France)
  • Sup de Luxe

16.500 
CORSO PREMIUM

Informazioni importanti

Tipologia MBA
Luogo Courbevoie (France)
Inizio Settembre
  • MBA
  • Courbevoie (France)
  • Inizio:
    Settembre
Descrizione

Véritable référence des formations de luxe, ce MBA spécialisé de Sup de Luxe attire et accueille des étudiants du monde entier.
Pourquoi ?

Tout simplement, car ce MBA Spécialisé "Luxury Brand Marketing and International Management” permet aux apprenants de comprendre et de rentrer dans le monde du luxe grâce à une succession d’opportunités uniques : un programme exclusif transmis par des professionnels du secteur, des contacts hebdomadaires avec les décideurs qui font le luxe, des visites d’entreprises et de salons professionnels, des voyages d’étude, des cas pratiques proposés par les marques et Maisons, des rencontres avec les cabinets de recrutement, les directions de ressources humaines…

Il s’agit d’un programme qui sait se tourner vers l’international et dispense certains cours en anglais et a pour but de professionnaliser les étudiants avec des missions et des cas confiés par les entreprises permettent aux étudiants de mettre en pratique les connaissances acquises lors des cours.

Informazioni importanti
Quali sono gli obiettivi della formazione?

Les objectifs de cette formation sont multiples, en effet, les entreprises du secteur attendent aujourd’hui de leurs collaborateurs une capacité à s’adapter et à comprendre leur environnement et les attentes du client.
C’est pourquoi les cours dispensés par Sup de Luxe se tournent vers plusieurs domaines tels que la stratégie, le marketing, la communication, le management ou encore la culture du luxe et son histoire.

È la formazione giusta per me?

Le MBA Spécialisé « Luxury Brand Marketing and International
Management » est accessible sur concours aux étudiants
français et étrangers titulaires d’un diplôme de niveau Bac +3 ou plus. Aux jeunes professionnels souhaitant se spécialiser dans le secteur du luxe. Aux jeunes porteurs de projet de création d’entreprise de luxe.

Qual è il processo di iscrizione?

Après une demande d'informations, un conseiller vous contactera pour vous donner plus de détails sur la formation.

Requisiti: Niveau Bac +3 ou plus

Strutture (1)
Dove e quando
Inizio Luogo
Settembre
Courbevoie
70, galerie des Damiers - Paris La Défense 1, 92415, (92) Hauts-de-Seine, France
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Inizio Settembre
Luogo
Courbevoie
70, galerie des Damiers - Paris La Défense 1, 92415, (92) Hauts-de-Seine, France
Visualizza mappa

Opinioni

0.0
Valutazione del corso
100%
Lo consiglia
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Valutazione del Centro

Opinioni sul corso

A
Arnaud Sindezingue
24/09/2015
Il meglio: This is undoubtedly the most comprehensive teaching that literally plunges into the heart of luxury through industry professionals. I can only recommend this wonderful centre that opened me the doors of the sector and allowed me both to understand this universe and to build a network. However, it is important to be proactive, motivated and curious.
Da migliorare: .
Corso realizzato: Settembre 2015
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Management
International Management
Market
Marketing
Sales
Logistics Management
International
Communication Training
Sales Training
Logistics
Logistics strategy
Manager
Luxury

Programma

Strategy
Geopolitics / Geostrategy
  • The luxury market: key figures and growth perspectives.
  • Analysis of financial strategies and results for groups and brands.
  • Study of emerging countries, growth engines for the market.

Competitive strategies in the luxury industry
  • Product and distribution strategy analysis and keeping an eye on the competition.

Identity and Communication
  • Defining a brand’s identity and ensuring coherence in communication.

Trend Analysis and Creativity Management
  • Learn to decode trends and reconcile them with the sustainability of a luxury brand.
  • Managing creativity and its expressions.

Marketing & Communication
Marketing
  • Understanding the client: psychology and behavior.
  • Market analysis: defining the target, study of potential.
  • Building a strong brand: identity, creation, positioning and differentiation.
  • Preparing the offer: sector declinations and price positioning.

Specificities of Communication in the Luxury sector
  • Advertising / creation codes.
  • Communication strategies / Media strategy and budget negotiation.
  • Digital Communication.
  • Public relations and event-related communication.
  • Publishing.

Digital
  • Understanding the importance of social networks: web-marketing, communication, e-commerce.
  • CRM, Internet monitoring and business intelligence.
  • Learn how to be a community manager.

Management
A “Quality“ approach
  • Quality implementation and follow-up.

Distribution and logistics
  • Evolution of distribution modes: selective distribution, retail distribution, e-commerce...
  • Techniques & legislation.
  • Stock management.
  • Merchandising: learning to organize the point of sales in an optimal and coherent way.

International Trade
  • Understanding the importance of inter-cultural contexts and local specificities.
  • International expansion of the luxury company / Developing a business plan for exports.

Sales
  • Traditional and innovative sales techniques.
  • Personalizing the customer service experience.

Management / Finance
  • Understanding and mastering the various financial aspects of the company, particularly concerning calculation of margins and coefficients .

Law
  • Specific legal regulations applicable to the luxury sector.

Ethics and Governance
  • Respect for and development of human and behavioral qualities within the company.
  • Sustainable development and social responsibility.

Culture of Luxury
History of Luxury
  • Major phases in the history of Luxury.
  • History of fashion.
  • Luxury & Art.

Coaching
Professional career and personal development
  • Identify your professional project.
  • Leverage your experience, learn how to sell yourself.
  • Preparing for job interviews.
  • Learn how to optimize every aspect of your personality.