Quality Seal Emagister EMAGISTER CUM LAUDE
Quality Seal Emagister EMAGISTER CUM LAUDE

Media Relations

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London Corporate Training
A London (Inghilterra)
  • London Corporate Training

*Prezzo Orientativo
Importo originale in GBP:
£ 2.785

Informazioni importanti

Tipologia Short course
Livello Beginner
Luogo London (Inghilterra)
Durata 1 Week
Inizio 19/02/2018
altre date
  • Short course
  • Beginner
  • London (Inghilterra)
  • Durata:
    1 Week
  • Inizio:
    altre date

Course aims:

- To understand how media works and benefit from effective media relations
- To identify story types and how they should be ‘pitched’ to editors
- To gauge the importance of stories and how media will assess them
- To plan a successful press conference and give winning interviews
- To relate to and understand the importance of new and social media

Follow the link you have on emagister.co.uk and you will find all the information you need about this course without any obligation

Informazioni importanti

Dove e quando

Inizio Luogo
19 feb 2018
25 giu 2018
08 ott 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inghilterra
Visualizza mappa
Inizio 19 feb 2018
25 giu 2018
08 ott 2018
3 Shortlands, Hammersmith, London, W6 8DA, London, Inghilterra
Visualizza mappa

Cosa impari in questo corso?

Public Relations
Media Relations
Social Media
Press Conferences
Techniques for New Media
Media Relations Managers


How to Establish Successful Media Relations

  • Understanding the difference between media relations and public relations
  • Establishing, managing and maintaining relationships with target media Appreciating news values and analysing reporters stories
  • Who is who in the news structure; reporters, editors, desk journalists and others
  • Importance of maintaining lists and data on target journalists

Pitching Stories Successfully

  • Identifying reporters’ beats and understanding their importance
  • How to pitch your stories to key journalists
  • Recognising news deadlines and observing them
  • Planning, setting out and writing successful press releases
  • Understanding how and where reporters get their news material

Identifying the Importance of Stories

  • Deciding whether a story is for all media or specific news outlets
  • Gauging how important a story might be to media
  • Gaining a reputation as a dependable source of information for reporters
  • Following up your story with reporters
  • Developing and utilising ‘tip’ sheets

Press Conferences and Interviews

  • Planning, preparing, implementing and following up a press conference
  • The difference between a press briefing and press conference
  • Preparing for an interview and understanding the reason for it
  • Adopting television skills for before during and after an interview
  • Pitfalls and how to avoid no comment and off the record

Techniques for New Media

  • Media relations and the 24 hour news phenomenon
  • Media relations on line
  • Devising and managing web news conferences
  • Auditing and monitoring social media and utilising ‘citizen’ reporting Differences in approach to traditional and new media