Business Consort - Digital & Social Media Academy

Online Advertising Masterclass (1 Day Classroom)

Business Consort - Digital & Social Media Academy
A London, Manchester (England)
  • Business Consort - Digital & Social Media Academy

622 
+IVA
*Prezzo Orientativo
Importo originale in GBP:
£ 549
CORSO PREMIUM

Informazioni importanti

Tipologia Short course
Livello Intermediate
Luogo In 2 sedi (England)
Ore di lezione 6h
Durata 1
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Descrizione

This course covers search marketing through paid advertising: Google Adwords Advertising from search, remarketing, mobile, display to YouTube as well as other types of Online Advertising – Social Media and other online platforms to boost website traffic… it’s all here!

Informazioni importanti
Quali sono gli obiettivi della formazione?

Learn how to advertise effectively through Digital channels.

È la formazione giusta per me?

For anyone who needs to learn how to advertise effectively through online platforms.

Strutture (2)
Dove e quando
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London
150 Minories, EC3N 1LS, London, England
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Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
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Luogo
London
150 Minories, EC3N 1LS, London, England
Visualizza mappa
Inizio Scegli data
Luogo
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Visualizza mappa

Cosa impari in questo corso?

Internet searching
Marketing
Search Engine Optimization
SEO
Online Advertising
Advertising
Online marketing and publicity
SEM
Audience
Positioning

Programma

This course will cover Search Engine & Online Advertising.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

There are 2 ways search marketing works for boosting traffic to your website and in this course we cover Online Advertising;

“organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website – The most common form of organic SEM is search engine optimisation (SEO) and “paid” SEM is “online Advertising” such as pay-per-click (PPC)

You will learn

Successful pay-per-click campaign characteristics

  • A logical, organised structure – made up of 5 elements
  • Comprehensive keyword research
  • Ongoing management and maintenance
  • The course will be broken down into the 10 steps for Managing Your Google Adwords Campaigns
  • Establishing Account Goals
  • Determine Audience
  • PPC Keyword Research
  • Set Budget & Bids
  • Structure Account
  • Writing Persuasive Ads
  • Design Amazing Landing Pages
  • Implement Conversion Tracking
  • Grow Remarketing Lists
  • Optimise & Test – Keep Improving Results!

We will also look at a variety of tools to help support & manage your campaigns;

  • Google Analytics
  • Google Trends