Preparing marketing leaders!
Les Roches Marbella

Postgraduate in Marketing Management for Luxury Tourism

Les Roches Marbella
A Marbella (Spain)

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Informazioni importanti

Tipologia Postgraduate
Luogo Marbella (Spain)
Inizio Scegli data
  • Postgraduate
  • Marbella (Spain)
  • Inizio:
    Scegli data

The program has been developed for recent graduates and seasoned professionals who wish to advance their career in the high-end markets of the hospitality industry and related segments. Providing sound academic principles with an innovative real-world foundation that is needed to be a successful professional in the dynamic and diverse environment of luxury international tourism. This program will prepare you to lead marketing projects and develop effective strategies that are sought after not only by high-end tourism companies but also related sectors like VIP services, internationally renowned luxury brands and premium products.

During the first semester you will study full time on campus in Marbella. The intensive curriculum involves a series of courses that are tailored to marketing management for luxury segments in the tourism industry. Upon completion of the on campus semester, final academic requirements include a 12 week off campus case study supervised one on one by our faculty. Finally, you will undertake a 12 week internship (optional for students with verifiable work experience within sectors related to the field of study) in a Spanish or International hospitality establishment.

Additionally, you will participate in a unique supervised online professional development course.
Preparing students to lead marketing projects and develop strategies, the program focuses on acquiring skills and knowledge aimed at:
- High class segments
- Exclusive services
- Premium products
- Reputable brands

Informazioni importanti
È la formazione giusta per me?

Marketing professionals looking to update their knowledge or start a career path in the tourism industry, graduates from any specialty, or Les Roches alumni, aiming to develop a career within the marketing field.

Requisiti: - Age - Minimum aged 21 years old or above. - Education or experience - Applicants must hold an accredited bachelor degree, or at least 3 years of work experience in a related industry. - English Qualifications - If you are not a native English speaker, or if you have not spent the last 3 years in an English-taught school, please enclose one of the following: TOEFL, Cambridge First Certificate Exam (FCE), IELTS.

Strutture (1)
Dove e quando
Inizio Luogo
Scegli data
Ctra. de Istán, km 1, 29602, Málaga, Spain
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Inizio Scegli data
Ctra. de Istán, km 1, 29602, Málaga, Spain
Visualizza mappa

Cosa impari in questo corso?

Decision Making
Hospitality Management
Marketing Strategy
Marketing Management
Tourism Marketing
Hospitality Marketing
Online marketing and publicity


Program structure:

The first semester will be taught full time on campus at Les Roches Marbella, where students specialize in Marketing Management for the Luxury Hospitality Industry.

This academic semester is followed by a 3 month case study supervised by our faculty. Students will then complete a 3 month internship period in a Spanish or international hospitality establishment alongside an online professional development course (optional for those students with work experience).

Academic semester:

The following outline is an overview of the marketing management theory courses, taught fully in English, offered during the academic semester of the program.
  • Principles of Marketing  
  • Introduction Online Marketing  
  • Advanced Online Marketing  
  • Marketing strategies  
  • Marketing Research  
  • Trends & Innovation  
  • Experiential Marketing  
  • Evaluating your Marketing Efforts