RISPARMIA 61%
Special price for Emagister users. Code: NEWLIFE
Centre of Excellence

Social Media Marketing Diploma Course

4.7 eccellente 3 opinioni
Centre of Excellence
Online

152 € 59 
+IVA
*Prezzo Orientativo
Importo originale in GBP:
£ 127  £ 49

Informazioni importanti

Tipologia Corso
Metodologia Online
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  • Corso
  • Online
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Descrizione

What Will You Learn?
This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.
The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.
You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.
Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.
The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms.

Informazioni importanti

: Special price for Emagister users. Code: NEWLIFE

Strutture (1)
Dove e quando
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Online
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Luogo
Online

Opinioni

4.7
eccellente
Valutazione del corso
100%
Lo consiglia
4.6
eccellente
Valutazione del Centro

Opinioni sul corso

L
Leisa
25/03/2018
Il meglio: It was a great place to learn and their courses were easy to follow and I simply loved every bit of it.
Da migliorare: Nothing to change
Corso realizzato: Marzo 2018
Consiglieresti questo centro?:
S
Stephane
06/01/2018
Il meglio: The course was amazing and I had a great time, thanks.
Da migliorare: Nothing
Corso realizzato: Gennaio 2018
Consiglieresti questo centro?:
S
Sasha Dorling
25/03/2018
Il meglio: They have been amazing and very rewarding . The staff were very helpful when I had trouble trying to log on to the course . I would really recommend anybody.
Da migliorare: -
Corso realizzato: Marzo 2018
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Marketing
Marketing Strategy
Advertising Strategy
PR training
Advertising
Social Media
Media
Social Interaction
Media Marketing
PR

Programma

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms
  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment