London Corporate Training

Strategic Marketing, Brand Management and Public Relations

4.6 eccellente 16 opinioni
London Corporate Training
A London (England)
  • London Corporate Training

3.239 
+IVA
*Prezzo Orientativo
Importo originale in GBP:
£ 2.850
CORSO PREMIUM

Informazioni importanti

Tipologia Short course
Livello Beginner
Luogo London (England)
Durata 1
Inizio 02/04/2019
altre date
  • Short course
  • Beginner
  • London (England)
  • Durata:
    1
  • Inizio:
    02/04/2019
    altre date
Descrizione

Learn how to promote your organisation with strategic marketing and brand management thanks to this Strategic Marketing, Brand Management and Public Relations Course, organized and imparted by London Corporate Training.

This five-day course is ideal for managers who want to develop these competencies and to learn how to integrate such activities into an overall PR programme.

The extensive curriculum incudes lessons on how to build a strong brand, how branding fits into overall company marketing strategy and how corporate PR strategies should be used to support successful brands.

What is more, lessons contain practical exercises on applying the marketing mix and the creation of powerful targeted messages.

If you are interested in joining this educational experience, ask more details through emagister.co.uk.

Informazioni importanti
Quali sono gli obiettivi della formazione?

By the end of the course delegates will be able to:

• Plan, implement and obtain the desired results from all Strategic Marketing and PR

• Obtain the highest return on investment (ROI) from the Strategic Marketing

• Create, promote, protect and manage the organisation’s brand, products and services

• Apply the appropriate approach, structures, methods and techniques of PR

• Utilise the rapidly changing media environment

È la formazione giusta per me?

• Directors of Marketing

• Marketing Managers

• Brand Directors

• Brand Managers

• Directors of Public Relations

• Senior Public Relations Managers

• Company Directors

• Senior Managers

• Those who would like to strengthen, develop and enhance their Strategic Marketing skills

• Advisors at Ministerial level in government departments

• Advisors to Directors and top Managers

• Owners or account directors in public relations consultancies

Strutture (1)
Dove e quando
Inizio Luogo
02 apr 2019
16 dic 2019
London
3 Shortlands, Hammersmith, London, W6 8DA, London, England
Visualizza mappa
Inizio 02 apr 2019
16 dic 2019
Luogo
London
3 Shortlands, Hammersmith, London, W6 8DA, London, England
Visualizza mappa

Opinioni

4.6
eccellente
Valutazione del corso
100%
Lo consiglia
4.7
eccellente
Valutazione del Centro

Opinioni sul corso

O
Omar Alhusayan
26/10/2016
Il meglio: To be honest, everything was excellent. I would like to thank all staff about good hospitality and I hope to come again to LCT.
Da migliorare: .
Corso realizzato: Ottobre 2016
Consiglieresti questo centro?:
O
Otoh Jonathan
27/10/2016
Il meglio: Course and overall content excellent.
Da migliorare: .
Corso realizzato: Ottobre 2016
Consiglieresti questo centro?:
P
Patience E. Nywaine
28/10/2016
Il meglio: All the trainers challenged us to come out with our best and also to improve on our shortcomings. Excellent administrative work done. Customer service personnel were always ready to help. I enjoyed my time at LCT.
Da migliorare: .
Corso realizzato: Ottobre 2016
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Public Relations
Marketing
Brand Management
Market Research
PR training
Public
Social Media
Media
PR
Strategic Marketing
Multi-media
Consumer
Crises

Programma

Benefits of Strategic Marketing
  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • Importance, benefits and challenges of Strategic Marketing to your organisation 
  • Marketing positioning, market analysis and competitor evaluation 
  • The Marketing Mix - 4 Ps evolving into 7 Ps 

Consumer and Market Research
  • Advantages and disadvantages of 15 types of research
  • Identify, analyse, segment and target appropriate markets according to common factors 
  • Create powerful, targeted and appropriate messages 
  • Maximise the mix of communication methods 
  • Behavioural economics and consumer behaviour theory in marketing 

Brand Management
  • What is a brand, its key characteristics and why do people buy a brand? 
  • Create, protect, enhance and maintain long-term brand value 
  • Evaluate and choose the most appropriate media and mix to promote the brand 
  • Defend your brand when it is under attack: top tips and traps to avoid
  • Rebuild your brand after it has been undermined or discredited 

Social Media and Multi-media
  • Understanding the scope, power, complexity and immediacy 
  • Monitoring what is said, where and by whom 
  • Responding to feedback 
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Issues and Crises: PR to Manage Impact on the Brand
  • Anticipate potential sources of a crisis and mitigate the risks 
  • Appoint crisis leaders, teams and allocate resources required 
  • Create crisis plans for key eventualities 
  • Practise regularly for the crisis to minimise effect if it happens
  • Case studies of impact on organisations of good and poor PR crisis management