London Corporate Training

Strategic Public Relations, Protocol and Travel Management

4.8 eccellente 18 opinioni
London Corporate Training
A London (England)

*Prezzo Orientativo
Importo originale in GBP:
£ 4.500

Informazioni importanti

Tipologia Short course
Livello Beginner
Luogo London (England)
Durata 2
Inizio 15/04/2019
altre date
  • Short course
  • Beginner
  • London (England)
  • Durata:
  • Inizio:
    altre date

Enhance your organisation's profile internationally with this Strategic Public Relations, Protocol and Travel Management Course, imparted by London Corporate Training.

This programme is designed for both executives new to the role and mid-level executives who want to build on their existing knowledge of working in this area of PR. Week one of this course introduces PR as a discipline distinct from marketing and advertising with its unique role to play in business and government.

Training consultants also discuss how PR strategies need to relate to the modern international media landscape characterised by the internet, mobile technology, and social media. In order for stories to have an impact on the news, it is necessary to understand the basis of what makes a good story and how to write for media, as well as assessing target markets effectively so that messages are delivered to the right audience.

Increasingly, Public Relations departments are undertaking the duties of protocol and travel management as part of corporate PR strategy. The lessons in week two of this course therefore examine how to develop successful strategic planning for overseas travel, from obtaining visas and organising accommodation to meeting and receiving international VIPs.

Finally, the schedule analyses how Protocol and Travel responsibilities should be integrated into an overall PR programme as well as techniques for the successful planning of exhibitions, conferences, visits and events. Discussions also cover effective planning of domestic travel arrangements.

If you want to be part of this training, please ask for further information to the centre through You won’t regret it!

Informazioni importanti
Quali sono gli obiettivi della formazione?

By the end of the course you will be able to:

• Build on existing knowledge of Strategic Public Relations
• Apply the tactical skills required for Strategic Public Relations
• Manage the key aspects of protocol
• Apply tips, tools and techniques to arrange smooth business travel
• Meet the expectation of those involved in protocol and travel arrangements

È la formazione giusta per me?

• Protocol officers
• Travel offices
• Travel executives
• Public relations officers
• Public relations executives
• Public Relations researchers
• Those responsible for protocol, travel and accommodation
• Those in PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations

Strutture (1)
Dove e quando
Inizio Luogo
21 gen 2019
15 apr 2019
21 ott 2019
3 Shortlands, Hammersmith, London, W6 8DA, London, England
Visualizza mappa
Inizio 21 gen 2019
15 apr 2019
21 ott 2019
3 Shortlands, Hammersmith, London, W6 8DA, London, England
Visualizza mappa


Valutazione del corso
Lo consiglia
Valutazione del Centro

Opinioni sul corso

Ayed Al Ayed
Il meglio: Very well-planned course. I enjoyed it.
Da migliorare: .
Corso realizzato: Settembre 2016
Consiglieresti questo centro?:
Lola Fasanya
Il meglio: My time at LCT has been a definite plus both on a personal and career level.
Da migliorare: .
Corso realizzato: Dicembre 2014
Consiglieresti questo centro?:
Muganga Rachel
Il meglio: I really enjoyed the LCT training. Very professional and well-organised. The trainers were great. Keep It up. I wish to come back next year and to come with Rwandan colleagues.
Da migliorare: All good
Corso realizzato: Settembre 2016
Consiglieresti questo centro?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Cost Control
Public Relations
PR training
Target markets
Travel management
PR Channels
Strategic Public relations
PR Events


What is PR – Public Relations? 
  • Objectives and key elements of Public Relations 
  • Importance, benefits and challenges of Public Relations management 
  • How PR differs from marketing, advertising and sales 
  • Advantages and disadvantages of all PR options 
  • Importance of PR internally

PR Channels 
  • Print media and its current and likely future role in PR 
  • Television and the impact it can have 
  • Radio - relying on voice only 
  • Mobile technology and increasing accessibility 
  • Social media and multi-media - growth, complexity and impact 

Writing for all Media 
  • What makes a good story? 
  • How to win and keep reader’s attention 
  • Writing for print: marketing materials, news, features, editorial and letters Press releases which are published not ignored 
  • Writing effectively for electronic media 

Target markets 
  • Requirements of target audiences and stakeholders 
  • What are your competitors doing and how successfully? 
  • 15 different types of research to find out the answers 
  • Identifying the most appropriate way to reach your audiences 
  • Pitfalls to avoid on messages and content 

PR Events and Activities 
  • Organising, preparing for and delivering presentations 
  • Visits to your organisation by media and journalists 
  • Lobbying: advantages, risks and impact 
  • Sponsorship: maximising return on investment (ROI) 
  • Corporate social responsibility

The Right Documents, at the Right time, in the Right place 
  • Organising passports, processing visas and overcoming the complexities and problems 
  • Compliance with entry requirements and immigration rules 
  • Ensuring the health, safety and security of staff and visitors 
  • Booking tickets; timetables; time differences; holidays; cancellations 

Accommodation and International Travel Requirements 
  • Factors to choose and book the most appropriate hotel and rooms 
  • Customer and protocol requirements; preferred hotels list; change in plans; families 
  • Car transport; tolls; parking; rental; security; motorcades 
  • Meeting the demands of business travel: payment methods and exchange rates 
  • Methods to research all possible options and prioritise the best 

Exhibitions, Conferences, Visits and Events –National and International
  • Planning and organising events, conferences and visits 
  • Organising, exhibiting at or attending exhibitions 
  • Trade visits and the protocol for them 
  • Greeting foreign dignitaries, flying flags correctly and meeting expectations Order of precedence for official ceremonies 

Budgeting and Cost Control 
  • Budgeting accurately and meaningfully 
  • Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts 
  • Cost control for ensuring that expenses are legitimate 
  • Cancellations, claims, reimbursements, hospitality 
  • Insurance which is robust, appropriate and up-to-date