Business Consort - Digital & Social Media Academy

      Writing for the Web Masterclass (1-Day Classroom)

      5.0 eccellente 3 opinioni
      Business Consort - Digital & Social Media Academy
      A London, Manchester (England)

      442 
      +IVA
      *Prezzo Orientativo
      Importo originale in GBP:
      £ 399

      Informazioni importanti

      Tipologia Short course
      Livello Intermediate
      Luogo In 2 sedi (England)
      Ore di lezione 6h
      Durata 1
      Inizio Scegli data
      Descrizione

      Our Writing for the Web Masterclass is ideal for businesses as well as agencies who are involved in creating content for the web from web pages to blogging and creating online PR, articles, brochures, guides, landing pages, emails and whitepapers.

      Informazioni importanti
      Quali sono gli obiettivi della formazione?

      The course will focus on achieving 3 key objectives:

      Developing online copy that sells and persuades readers.
      Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords.
      Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials.

      È la formazione giusta per me?

      Suitable for all levels as we cover every aspect of writing for the web for business but we would strongly suggest you attend the SEO course the day before as the fundamentals of SEO won’t be covered.

      Strutture (2)
      Dove e quando
      Inizio Luogo
      Scegli data
      London
      150 Minories, EC3N 1LS, London, England
      Visualizza mappa
      Scegli data
      Manchester
      Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
      Visualizza mappa
      Inizio Scegli data
      Luogo
      London
      150 Minories, EC3N 1LS, London, England
      Visualizza mappa
      Inizio Scegli data
      Luogo
      Manchester
      Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
      Visualizza mappa

      Opinioni

      5.0
      eccellente
      Valutazione del corso
      100%
      Lo consiglia
      4.6
      eccellente
      Valutazione del Centro

      Opinioni sul corso

      C
      Claire M.
      12/12/2017
      Il meglio: Interesting, full of insights. It covers not only writing for blogs and websites but also social media and press releases.
      Da migliorare: Not really.
      Corso realizzato: Dicembre 2017
      Consiglieresti questo centro?:
      L
      Lauren A.
      13/12/2017
      Il meglio: Very helpful course. It has given us tips from finding content to blog about to how to display the blog on our site - 100% recommended!
      Da migliorare: All good.
      Corso realizzato: Dicembre 2017
      Consiglieresti questo centro?:
      S
      Sophie A.
      14/12/2017
      Il meglio: I think the course is incredibly useful. The presentation was very engaging and the venue was very welcoming, plus, I didn't feel worried about asking questions.
      Da migliorare: All good.
      Corso realizzato: Dicembre 2017
      Consiglieresti questo centro?:
      * Opinioni raccolte da Emagister & iAgora

      Cosa impari in questo corso?

      Marketing Tools
      Marketing
      Marketing Strategy
      Digital Marketing
      SEO
      Web
      Writing for the Web
      Marketing Analysis
      Marketing Campaign
      Marketing Research

      Programma

      The course covers the following

      • Writing for your different audiences
      • Selecting the right priority keywords and synonyms
      • Reviewing peoples reading and scrolling behaviours
      • How to get people to stop and read your content – 80% will read a headline but only 20% will read the body of an article
      • Designing high impact content to get your message across in the first 3 seconds
      • How to get indexed by Google so your content is presented in search results
      • Selecting the right tone and terminology
      • Guidelines on formatting text and paragraphs, lists, links, buttons as well as overall structure
      • website conversion optimisation strategies
      • Call to actions and placement
      • Looking at the impact of responsive and mobile friendly content
      • Ensuring you have enough content to support your proposition
      • Using lead magnets to capture browsing visitors
      • How to ensure an online prospect can move to the next level and get in touch
      • Monitor the results of your online content and its effectiveness