9T331G Introduction to IBM Unica Campaign 8.6

Overnet Education
A Segrate

1.300 
+IVA
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Informazione importanti

  • Corso
  • Segrate
  • Durata:
    3 Giorni
Descrizione

This course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns. This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Segrate
Via Cassanese, 224, Palazzo Mantegna, Scala A, 20090, Milano, Italia
Visualizza mappa

Programma

Il centro presenta a continuazione il programma pensato per migliorare le tue competenze e permetterti di realizzare gli obiettivi stabiliti. Nel corso della formazione si alterneranno differenti moduli che ti permetteranno di acquisire le conoscenze sulle differenti tematiche proposte. Inscriviti per poter accedere alle seguenti materie.


  • The IBM Unica Marketing Platform
  • Integrated Marketing
  • Navigation and Logon
  • Other Menu and Page Features
  • Campaign Concepts and Terminology
  • Navigating Around the Unica Campaign Interface
  • Creating Flowcharts
  • The Select Process
  • Table and Table Catalogs
  • Strategic Segments
  • Process Status Indicators
  • The Merge Process
  • The Segment Process
  • The Sample Process
  • Running Flowcharts
  • Flowcharts Templates
  • Building Queries
  • Derived Fields
  • Why Use Derived Fields?
  • User Variables
  • Snapshot Process
  • Audience Levels
  • Table Mapping
  • The Audience Process
  • The Extract Process
  • Scheduler
  • The Offer and Response Life Cycle
  • Offer Concepts
  • Offer Attributes
  • Offers and Offers Versions
  • Creating Offers
  • Using Offer Lists
  • Creating an Offer Lists
  • The Offer - Response Cycle
  • Offer Assignment Flow
  • Treatments and Treatment Codes
  • Contact History Concepts
  • Assigning Offers
  • Outbound Triggers
  • Target Cell Spreadsheet
  • The Offer - Response Life Cycle
  • Response Attribution
  • Response Categories
  • Example Scenario: The Offer
  • Analyzing Response History
  • Flowchart Logs
  • Custom Offer Attributes
  • Offer Templates
  • Sessions
  • Custom Macros
  • Track Process

Dotazione:
Each participant will have a station set up with operating systems and software needed for the exercises.

Ulteriori informazioni

  • Navigate the IBM Unica Campaign user interface
  • Design, build, test, and execute Campaign flowcharts to support your marketing tasks
  • Access your marketing data in IBM Unica Campaign via table mappings and catalogs
  • Create offers and use them in your Campaigns
  • Understand the response tracking features of IBM Unica Campaign
  • View the standard analytical reports
  • Schedule flowcharts and read flowchart logs
  • Create offer attributes and offer templates

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