Communication law

UNIVERSITÀ DELLA SVIZZERA ITALIANA
A Mendrisio (Svizzera)

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Informazione importanti

  • Corso
  • Mendrisio (Svizzera)
Descrizione

Modalities:
Four modules (see below) of 1,5 ECTS are offered; two of them has to to be taken.

Three Modules:

The press and broadcasting law
The protection of privacy and reputation
The marketing law
The intellectual property

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Mendrisio
Tessin, Svizzera
Visualizza mappa

Cosa impari in questo corso?

Diritto della comunicazione
Diritto nel marketing

Programma

Descrizione

Modalities:
Four modules (see below) of 1,5 ECTS are offered; two of them has to to be taken.

Description:

The press and broadcasting law module will deal with freedom of the press, pluralism and media concentration, rights and obligations of journalists, editorial secrecy, interviews, and the status of broadcasting.

The protection of privacy and reputation module will deal with information duties (in particular ad hoc publicity), personality rights (in particular the right to one’s own image, consent and newsworthiness), defamation and calumny, remedies against privacy infringements (in particular the right of reply), attacks in media and on social networks, unloyal and untrustworthy behavior of the employee (in particular surveillance).

The marketing law module will deal with advertising (in particular comparative advertising and aggressive marketing), intrusive techniques (in particular spamming), radio and tv commercials, unfair competition, customers profiling and data mining, sponsoring.

The intellectual property module will deal with copyright, trade mark (and domain names) and patents.

Grading
Final exam 100%

Textbook
No textbook

Bibliography

• Jacques de Werra et Philippe Gilliéron (éd.), Commentaire romand Propriété intellectuelle, Bâle 2013

• Barrelet D./ Werly S. (2011), Droit suisse de la communication, Berne

• Benohr I. (2013), EU consumer law and human rights, Oxford

• Castendyk O., Dommering E. and Scheuer A. (2008), European Media Law, Kluwer (NL )

• David L. / Jacobs R. , Schweizerisches Wettbewerbsrecht, Bern 2012

• Dessemontet O., (2012), Intellectual Property Law in Switzerland, Bern

• Dreier Th. (ed.) (2006), Concise European copyright law, Alphen aan den Rijn

• Henning-Bodewig F. (2006), Unfair competition law : European Union and member states, The Hague.

• Hilty R., (2010), Urheberrecht, Bern

• Masmejan D./Cottier B./Capt N. (2014), Commentaire de la loi sur la radio et la télévision, Berne.

• Nebbia P./Askham T. (2004), EU Consumer Law, Richmond (UK)

• Nobel P. /Weber R. (2007), Medienrecht, Bern

• Nobel P., (2009) Unternehmenskommunikation, Zürich

• Studer P., Mayr von Baldegg R. (2011), Medienrecht für die Praxis, Zürich

• Weatherill S. (2005), EU consumer law and policy, Cheltenham

• Weber R. (2008), Rundfunkrecht, Zürich


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