Delivering Business Outcomes through Security (BLSS)

Security is often an afterthought (sometimes after an incident), rather than as an essential IT Service that enables business to happen reliably and with agility. The right way to start a security discussion with customers is to lead with the business value of Cisco’s security solutions.

The Business Led Security Selling Workshop enables Cisco and Partner AM’s to position Cisco security solutions as a business enabler. It is an interactive workshop, in which the students work through different aspects of a case study to identify the key business opportunities, potential solutions and the associated security risks. Using this information, students form a proposition, positioning Cisco security solutions as a positive benefit to enable the customer’s business objectives to be met.

The primary audience for this workshop is the Sales Professional working mid-market and enterprise accounts.

Prior to attending this course, students should take the freely available 1 hour and 20 minutes “Security Foundation Training E-Learning” on the Partner Education Connection (PEC).

After attending this course, you will be able to:

• Understand the Business Context behind security decisions
• Create the CxO pitch for Cisco Security Solutions
• Profile the customer through Fact Finding & Qualification
• Link Initiatives to Business Solutions to Security Concerns
• Identify company assets, Vulnerabilities, threats, risks and impacts
• Link Business Solutions to Security Concerns
• Determine customers' return on security investment
• Articulate Cisco security architecture and solution portfolio
• Handle Objections relevant to Cisco's Security solutions

Oggi gli architetti IT, i decision maker e i network managers si trovano ad affrontare una sempre più crescente varietà di nuove tecnologie, soluzioni e prodotti per l'informazione e le infrastrutture di comunicazione. Sviluppiamo soluzioni enterprise personalizzate ed economicamente efficaci che sfruttano al massimo il potenziale delle nuove tecnologie. Tutte le nostre soluzioni sono focalizzate su standard internazionali.