Introduction to IBM eMessage 9.x

Digi Academy
A Milano

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Informazione importanti

  • Corso
  • Milano
Descrizione

Obiettivi  

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Milano
Via Valtellina, 63, 20124, Milano, Italia
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Domande più frequenti

· Requisiti

Prerequisiti

You should have completed:

  • Introduction to IBM Campaign

or equivalent experience and knowledge.

Programma

Contenuti del corso

This course introduces you to planning, designing, producing, and assessing mailing campaigns with IBM eMessage and IBM Campaign.

It provides a complete overview of the functionality of eMessage, primarily for users new to the system.

Contenuti dettagliati del corso

IBM eMessage Basics

  • What eMessage is and Does
  • IBM eMessage Concepts and Terminology
  • eMessage Roles
  • eMessage Workflow
  • eMessage Architecture Overview
  • eMessage Architecture: How the Components Interact
Configuring an eMessage Mailing
  • Types of eMessage Mailings
  • The Mailing Tab
  • Creating a Mailing
  • Mailing Execution and Status Section
Selecting Email Recipients
  • About the Recipient List
  • Planning the Recipient List
  • Building the Flowchart
  • Configuring the eMessage Process
  • Configuring the eMessage Process: Source Tab
  • Configuring the eMessage Process: Output Tab
  • Modifying a Recipient Output List
Creating eMessage Communications
  • Creating the eMessage Communication: Workflow and Roles
  • IBM eMessage Document Composer
  • Document Composer Concepts
  • Content Library
  • Features and Functions of the Document Composer
  • Personalization Fields
  • Conditional Content: Working with Rules
  • Creating Text-only Email Messages
  • SMS Messages
  • Personalized Landing Pages
  • Document Composer Templates
  • Document Composer Preview Function
  • Preview Reports
  • Publish an eMessage Document
Testing and Sending eMessage Mailings
  • Testing and Sending Mailings: Workflow and Roles
  • Testing an eMessage Mailing
  • Sending Production eMessage Mailing
  • Confirm That the Mailing is Ready
  • Production Send: Standard Mailing
  • Monitoring Progress
  • Pause, Resume, or Stop a Mailing
  • View Execution History of a Mailing
  • Scheduling an eMessage Mailing
  • Schedule a Flowchart
  • Schedule a Mailing Run After a Scheduled Flowchart Run
  • Transactional Mailings
  • Transactional Mailing Architecture
  • A/B Testing
IBM eMessage Reports
  • Accessing Reports
  • Message Overview Report
  • Detailed Bounce Report
  • Detailed Link by Cell Report
  • Detailed Link Report
  • Mail Execution History Report
  • Deliverability Report


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