Introduction to IBM eMessage 9.x
Corso
A Milano
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Descrizione
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Tipologia
Corso
-
Luogo
Milano
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Inizio
Scegli data
Prerequisiti
You should have completed:
Introduction to IBM Campaign
or equivalent experience and knowledge.
Target del corso
This intermediate course is for users of IBM eMessage for email campaign management, including the following roles:
eMail Director
eMail Designer
List Designer
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Opinioni
Materie
- Workflow
- Testing
- Mailing
Programma
IBM eMessage Basics
What eMessage is and Does
IBM eMessage Concepts and Terminology
eMessage Roles
eMessage Workflow
eMessage Architecture Overview
eMessage Architecture: How the Components Interact
Configuring an eMessage Mailing
Types of eMessage Mailings
The Mailing Tab
Creating a Mailing
Mailing Execution and Status Section
Selecting Email Recipients
About the Recipient List
Planning the Recipient List
Building the Flowchart
Configuring the eMessage Process
Configuring the eMessage Process: Source Tab
Configuring the eMessage Process: Output Tab
Modifying a Recipient Output List
Creating eMessage Communications
Creating the eMessage Communication: Workflow and Roles
IBM eMessage Document Composer
Document Composer Concepts
Content Library
Features and Functions of the Document Composer
Personalization Fields
Conditional Content: Working with Rules
Creating Text-only Email Messages
SMS Messages
Personalized Landing Pages
Document Composer Templates
Document Composer Preview Function
Preview Reports
Publish an eMessage Document
Testing and Sending eMessage Mailings
Testing and Sending Mailings: Workflow and Roles
Testing an eMessage Mailing
Sending Production eMessage Mailing
Confirm That the Mailing is Ready
Production Send: Standard Mailing
Monitoring Progress
Pause, Resume, or Stop a Mailing
View Execution History of a Mailing
Scheduling an eMessage Mailing
Schedule a Flowchart
Schedule a Mailing Run After a Scheduled Flowchart Run
Transactional Mailings
Transactional Mailing Architecture
A/B Testing
IBM eMessage Reports
Accessing Reports
Message Overview Report
Detailed Bounce Report
Detailed Link by Cell Report
Detailed Link Report
Mail Execution History Report
Deliverability Report
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Introduction to IBM eMessage 9.x