9T331G Introduction to IBM Unica Campaign 8.6

Il centro presenta a continuazione il programma pensato per migliorare le tue competenze e permetterti di realizzare gli obiettivi stabiliti. Nel corso della formazione si alterneranno differenti moduli che ti permetteranno di acquisire le conoscenze sulle differenti tematiche proposte. Inscriviti per poter accedere alle seguenti materie.

• The IBM Unica Marketing Platform
• Integrated Marketing
• Navigation and Logon
• Other Menu and Page Features
• Campaign Concepts and Terminology
• Navigating Around the Unica Campaign Interface

• Creating Flowcharts
• The Select Process
• Table and Table Catalogs
• Strategic Segments
• Process Status Indicators
• The Merge Process
• The Segment Process
• The Sample Process
• Running Flowcharts
• Flowcharts Templates

• Building Queries
• Derived Fields
• Why Use Derived Fields?
• User Variables
• Snapshot Process
• Audience Levels
• Table Mapping
• The Audience Process
• The Extract Process
• Scheduler

• The Offer and Response Life Cycle
• Offer Concepts
• Offer Attributes
• Offers and Offers Versions
• Creating Offers
• Using Offer Lists
• Creating an Offer Lists

• The Offer - Response Cycle
• Offer Assignment Flow
• Treatments and Treatment Codes
• Contact History Concepts
• Assigning Offers
• Outbound Triggers
• Target Cell Spreadsheet

• The Offer - Response Life Cycle
• Response Attribution
• Response Categories
• Example Scenario: The Offer
• Analyzing Response History

• Flowchart Logs
• Custom Offer Attributes
• Offer Templates
• Sessions

• Custom Macros
• Track Process

Dotazione:
Each participant will have a station set up with operating systems and software needed for the exercises.