Advanced Strategic Public Relations Management

London Business Training & Consulting

Corso

A London (Inghilterra)

Prezzo da consultare

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Descrizione

  • Tipologia

    Corso

  • Luogo

    London (Inghilterra)

  • Durata

    2 Settimane

  • Inizio

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Upon completion of this course, you will be able to understand:
The principal external influences and the organisational context in which public relations planning and management is undertaken.
How to use strategic tools to analyse the external and organisational context.
How to plan a research-based strategic campaign or programme.
How to effectively manage and evaluate the impact of campaigns and programmes.
The importance and implications of living in a ‘brand society’.
Key concepts of corporate image, reputation and identity.
The process of reputation management (corporate branding).
Media relations from historical and professional/ethical perspectives.

Sedi e date

Luogo

Inizio del corso

London (Inghilterra)
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG

Inizio del corso

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Profilo del corso

This Public Relations Management course is suitable for: Chief Communications Officers; public relations and communications directors, managers, practitioners and staff.

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Opinioni

Materie

  • Branding
  • Management
  • Media relations
  • Marketing
  • Reputation management
  • Public affairs
  • Media
  • Planning
  • Public Relations
  • Communications
  • Public
  • Image
  • Marketing Communications
  • Corporate communication
  • Communication Training
  • Internal Communication
  • Corporate Image

Programma

Public Relations Planning
  • The importance of context
  • External environment
  • Internal environment
  • Strategic public relations programmes and campaigns
  • Systems context of planning
  • A planning template
Corporate Image, Reputation and Identity
  • The controversy of image in public relations
  • Corporate image and reputation
  • Corporate identity
  • Reputation management and corporate branding
  • Measuring corporate image and reputation
Media Relations
  • Media relations or public relations?
  • Media publicity and media relations
  • Media and political perspectives
  • Practical media relations
  • Digital public relations: beyond media relations
Internal Communication
  • Purpose of internal communication
  • Changes in the external environment affecting an organisation’s internal communication
  • The changing employee/employer relationship
  • Communication roles of leaders and managers
  • Organisational culture and values statements
  • Developing an internal communication strategy
Managing Community Involvement Programmes
  • Corporate community involvement (CCI) programmes
  • Employees and community programmes
  • Cause-related marketing (CRM)
  • Developing community programmes
  • Evaluation community programmes
Issue Management
  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management
Crisis Public Relations Management
  • Where do crises come from?
  • How to prepare for a crisis
  • Communicating during a crisis
  • The Internet and crisis public relations management
Public Affairs
  • Locating the role of public affairs within the organisation
  • The scope of public affairs
  • Lobbying
  • Public affairs management
Integrated Marketing Communications
  • The marketing communications toolbox
  • Segmentation, targeting and positioning (STP)
  • Branding and integrated marketing communications
  • Planning for integration of the marketing communications mix
Corporate Communication
  • The purpose of corporate communication (or frameworks for practice)
  • Corporate communication in practice
  • The organisational context: how corporate communication fits into organisational structures

Categorie correlate

Chiama il centro

00447886904658

Hai bisogno di un coach per la formazione?

Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.

Advanced Strategic Public Relations Management

Prezzo da consultare

I migliori corsi di Strategie aziendali

Vedi tutti

Vedi tutti