Business Writing

Day 1 – Business English Basics
Preliminary notions

• Effects of language choices
• active vs passive (personal vs impersonal)
• actions vs nouns
• politeness strategies

1. neutral and positive messages

• planning a neutral or positive message;
• responding to a neutral message;
• composing goodwill messages
• addressing customer comments online

2. persuasive messages

• applying persuasion principles
• writing a short persuasive message
• writing a sales letter
• writing and responding to negative customer and public feedback

3. bad.news messages

• components of bad-news messages
• composing bad-news replies
• announcing bad news
• giving and receiving constructive performance feedback

Day 2 – Effective written communications & presentations
Overview on effective written communications

• characteristics
• the writing process,
• different writing styles,
• tips & tricks

Handling intercultural exchanges

• the fundamentals
• the impact of language
• intercultural competences

From writing… to designing effective presentations using PowerPoint

• how to prepare, organize and create a presentation

From designing… to presenting

• from slide reader to effective presenter