Digital communication - online edition

The Internet has changed organizations and business profoundly, but it is also changed dramatically itself. The emphasis on data-driven processes and decisions, on social and mobile, but also on mixed-reality and the Internet of things, present new challenges to communicators. Managers in all industries deal with both opportunities and problems of digital transformation and struggle with issues like:

What objectives can I achieve through digital communication?
Where should I invest and with what possibility can I measure the performance of these investments?
How can I integrate new digital projects with existing programs?
How can I develop a sound branding strategy in the era of social collaboration and open innovation?
What kind of communication planning should I adopt in real-time communication?
How can I avoid digital/social proliferation in the periphery without losing the value of local knowledge, culture and content?
What data and intelligence systems should I build?
What kind of content and engagement should I develop for different platforms, and how do I coordinate these activities?
What mechanisms of evaluation and governance are necessary in the process?