Istituto Marangoni

FASHION & THE CITIES

Istituto Marangoni
A Milano

151-300 €
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Informazioni importanti

Tipologia Corso
Livello Livello intermedio
Luogo Milano
Durata 4 Settimane
Inizio Scegli data
  • Corso
  • Livello intermedio
  • Milano
  • Durata:
    4 Settimane
  • Inizio:
    Scegli data
Descrizione

Viaggiare e conoscere le maggiori capitali del business della moda. Un’esperienza unica che fornisce ai partecipanti una visione internazionale sulla creatività e sul business della moda europea.
Le differenti storie culturali delle quattro capitali del fashion conferiscono a ciascuna città una prospettiva peculiare del settore a carattere globale. Influenze storiche e culturali variegate, in combinazione con le nuove tendenze dettate dai consumatori e i mercati emergenti, garantiscono a ognuna delle metropoli un punto di vista esclusivo sull’industria mondiale della moda, producendo al contempo dei punti di forza identitari: l’ispirazione e la concettualizzazione del design a Londra, lo spirito imprenditoriale a Parigi e lo stile a Milano.
In ogni città i partecipanti hanno l’occasione di sviluppare un progetto creativo collegato a una specifica branca disciplinare. Durante il corso viene offerta l’opportunità, laddove possibile, di prendere parte a sfilate e manifestazioni di livello internazionale.

Strutture (1)
Dove e quando
Inizio Luogo
Scegli data
Milano
Via Verri, 4 , 20121, Milano, Italia
Visualizza mappa
Inizio Scegli data
Luogo
Milano
Via Verri, 4 , 20121, Milano, Italia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

On successful completion of the Fashion and The Cities short course, students will be able to: • appreciate and employ the unique cultural aspects of a specific city as a basis for research for fashion design, styling and business; • produce creative and innovative projects according to the particular surroundings and demographics of the residence of study; • appreciate, cultivate, and utilize an awareness of global fashion to innovate creativity; • research, plan, and carry out a creative project in a new and unfamiliar environment.

· A chi è diretto?

• to develop flexible approaches to programme delivery and student support, which reflect the needs and expectations of our learners; • to provide a supportive and inclusive learning environment which will enable success for all learners; • to encourage the development of students’ intellectual abilities, creativity, independence, critical self-awareness, imagination and skills that will enhance global employment opportunities on completion from all courses; • to establish a culture of constant improvement in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the Institutions vision and strategic objectives; • to provide a learning experience that is informed by research, scholarship, reflective practice and engagement with fashion and design industry and the professions.

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Cosa impari in questo corso?

Branding
e-Business
Fashion
Milano
Designed
Style
Creativity
History
Art
Technology

Programma

Curriculum:

The course gives participants the unique opportunity to experience three different cities, London, Paris and Milano with everythingthey have to offer to the student of creative, innovative and luxurious creative fashion. This programme of study is designed tobe an experience infused with style, creativity, history, art, and technology, giving insight into the mechanisms and processesessential to fashion’s global reach.

Week 1: participants will use London as the ultimate source of cutting edge and innovative inspiration to create a capsule collectionembracing the cultural diversity and energy of the city. They will look at key fashion designers resident in the city whoalso draw their inspiration from its many creative hubs, galleries, exhibitions and events and learn to capture their own ideas ina collection underpinned by trend analysis.

Week 2: the second week takes place in Paris where students will be given the opportunity to research the luxury fashion market.They have the chance to work on a visual business plan intended to launch a new line for an existing brand. Couture is stillheavily rooted in the fashion industry of Paris, which provides a classic backdrop known for its elegance and superb quality.

Week 3: in the third week students will be based in Milano, the home of style and the industrial creative hub of Italy where fashionphotography and styling where born. Here participants will have the opportunity to chose a fashion season and an Italian brand andresearch their own trends to produce their own photo-shoot. Participants will play the role of a real stylist, coordinating a wardrobeof clothes inspired by their research to produce a refined and contemporary series of fully accessorised photographic images.

Week 4 (optional Firenze): Firenze is home to luxury brands such as Gucci, Ferragamo, Cavalli, and Emilio Pucci, and togenerations of highly skilled artisans and craftsmen. By investigating cultural and historical influences on style, quality andcraftsmanship participants rediscover ‘Italianness’; analysing top accessories brands, and the changing tide in the InternationalMenswear industry, with Florence and the Pitti Uomo Fashion Fair a key appointment in the fashion calendar.The whole course has a strong cultural perspective and an intense schedule of field trips to museums, galleries, exhibitions, andart institutions, enhancing participants understanding, and overall vision of fashion & art.

Short course

Week 4 (optional Shanghai): the final week of the programme takes part in the fashion capital of the East, Shanghai. This is a research trip into the future of fashion, Shanghai being the most important emerging economy where garment production, technology and innovation all thrive side by side. Participants have the opportunity to demonstrate their achievement of the intended learning outcomes through a variety of tests appropriate to their field of study.

Week 4 (optional Miami): Through an experiential approach to learning, this course explores fast moving digital and social media driven study into key notions of contemporary fashion marketing and branding, ‘Glocal’ identities, co-branding, influencer marketing and customer psychographic research. By the end of the week participants will have worked to create a final mood board for a 3-piece collection, and co-branding digital strategy proposal (Instagram); a self-reflective digital journal records the whole process.


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