IBM WebSphere Commerce V7 Management Center Functionality for Feature Pack 5

dettagliati del corso
Course introduction
Unit 1. Overview
Unit 2. Managing attachment assets
Demonstration 1. Setting the stage: Creating initial files and attachments
Unit 3. Managing the product catalog
Demonstration 2. Managing merchandise: Changing product and catalog properties
Unit 4. Update product information
Unit 5. Changing product pricing
Unit 6. Manage Business-to-Business (B2B) pricing
Demonstration 4. Day-to-day maintenance: B2B pricing management
Unit 7. Creating product demand
Exercise 1. Updating the store catalog with new category of products
Unit 8. Managing search and SEO configuration
Exercise 2. Experimenting with Promotions and using workspaces
Unit 9. Testing marketing content
Unit 10. Creating loyalty incentives
Exercise 3. Configuring faceted navigation
Unit 11. Encouraging social participation
Unit 12. Displaying target advertisements
Unit 13. Scheduling marketing campaigns
Demonstration 6. Experimentation: Finding the best advertisement Part 1 and 2
Demonstration 7. Customer Retention: Encouraging the repeat buyer
Demonstration 8. Social Commerce: Rewarding your contributors Part 1 and 2
Demonstration 9. Personalized shopping: Connecting customers to content
Exercise 4: Filters and Price Rules
Unit 14. Encouraging new customer purchases
Unit 15. Breaking down business scenarios
Demonstration 10: Organize your activities: Creating marketing campaign
Demonstration 11: Customer acquisition: Achieving the first sale Part 1, 2, and 3
Unit 16: Page Layouts
Unit 17. Working with Extended Sites
Exercise 5: Customize Page layout assignment with the Page Layout tool
Unit 18. Course summary