Imagineering - Breda University

The master’s programme of Imagineering focuses on the specifics of designing strategic narratives through engaging people in a creative manner. It is built upon the concept of designing for organisational societal emergence. By appealing to the imagination, stakeholders are involved as co-designers of the future.
In addition to this regular Master Imagineering we also offer the Executive Master Imagineering, designed for professionals who are responsible for strategic matters, e.g. innovation managers, marketing managers, communication managers, human resources managers, policy-makers, general directors and entrepreneurs.
he world is in need of new, complementary approaches and methods as society is growing ever more complex. We see the depletion of natural resources running alongside the vast growth of connectivity, creativity and innovation. As Imagineering stems from and is embedded in the complexity paradigm of open systems, nonlinearity and dynamics of growth, in its core it goes beyond just design, innovation, business modelling or change management.
What it actually does, is enabling societies, businesses and organisations to consciously develop in a strategic direction with the mind-set of building upon self-organisation and emergence. Here, we dare to say, that the Master Imagineering fits into this context of strategic design. Aiming to realise organisational transformation that is in favour of value creation in society at large.
The programme offers you a deeper theoretical insight into issues of organisational design in the context of enterprise logic transformation. It enables you to develop analytical, proactive, problem-solving attitudes and design skills towards these issues. Next to this, you develop knowledge and skills required to design and implement professional advice in an organisational and cross-cultural setting. Furthermore, you will build and strengthen your expertise to innovate, participate and lead processes of collaboration and creativity through this master’s programme.