Learning China in China
Corso
A Volterra
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Descrizione
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Tipologia
Corso
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Luogo
Volterra
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Ore di lezione
80h
Obiettivo del corso: The “Learning China” program is an educational program that aims at building up a deep knowledge about Chinese economy and market in order to provide Italian and International managers with the necessary skills to operate in China. Rivolto a: The Course is taught in English and is open to no more than 25 Italian or International participants - selected on the basis of their resume (CV) and personal statement - and 10 Chinese MBA students (selected by Chongqing University).
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
To be eligible for each course, candidates must hold, as a minimum, a BA degree (“Laurea triennale”) and are required to be fluent in English.
Opinioni
Programma
to allow participants to gain a deep understanding of the business environment in the Chinese market focusing the attention on Western and Chinese cases;
to allow participants to actively interact with other Chinese and foreign business managers, and thus explore potential business opportunities in the Chongqing area.
Teaching Program
The program has been structured in two Courses held at the College of Economics and Business Administration of Chongqing University.
Business Strategy in China (October 8-14, 2007) aims at providing the participants with deeper knowledge and understanding of the main strategic approaches and managerial implications in the complex Chinese market.
Marketing in China (October 13–19, 2007) aims at providing the participants with knowledge and understanding of the main marketing approaches and techniques in the Chinese market taking into account its regional differences.
Both courses feature indoor classes and outdoor visits to enterprises based in Chongqing Municipality and in Chongqing New North Zone.
Ulteriori informazioni
Alunni per classe: 25
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Learning China in China