Leisure & Tourism Studies -Breda University

BUAS is the first university of applied sciences in the Netherlands offering an academic master’s programme. In this programme we look at Leisure and Tourism from the perspective of urban studies, policy and innovation management. You will work on three important research themes: Storytelling & Consumer Experience, Imagineering & Business Innovation and Place-making & Events.

Our leisure time is a vital resource that can be used for creative and physical activity, building relationships, forging identities and developing skills. The experiences that fill our leisure time are provided by an industry which accounts for 6% of the workforce in the Netherlands. The phenomena of Leisure and Tourism are increasing in complexity and require an integrated and multidisciplinary approach. Courses of this academic master’s programme build on knowledge and expertise from various fields such as sociology, psychology, economics, management and marketing.
Research themes
You will work on two important research themes: Experiences & Storytelling and Place-making & Events. The programme is divided into two phases. In the first phase you will take courses like Understanding Leisure and Tourism Attractions and Events, Imagineering as Strategic Design in Leisure Organisations and Experience Marketing in Leisure and Tourism. In the second phase you will work on your graduation. You will prepare for this in seminars together with other students, after which you will write your individual master's thesis.