Public Relations Management
Corso
A London (Inghilterra)
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Descrizione
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Tipologia
Corso
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Luogo
London (Inghilterra)
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Durata
1 Settimana
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Inizio
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Upon completion of this course, you will be able to understand:
How to characterise an issue and the difference between issues and other management problems.
That issues progress through a life cycle and the stage an issue has reached.
Characteristics of issues and the different driving forces of corporate and activist issues.
Issue management as both a communication discipline and as a component of broader strategic thinking.
How to develop a basic issue strategy using a four- step plan.
Concepts of crisis and crisis management.
The value of communication to crisis public relations management.
Different crisis types and how the crisis type affects crisis communication.
Key principles in crisis public relations management.
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
This public relations training course is suitable for: Chief Communications Officers; public relations and communications directors, managers, practitioners and staff.
certificate
Opinioni
Materie
- Management
- Marketing
- Public affairs
- Public Relations
- Communications
- Network
- Public
- Marketing Communications
- Corporate communication
- Communication Training
- Relationship Building
Programma
- The rise of issue management
- Tools and processes
- Developing an issue strategy
- Evolution of issue management
- Where do crises come from?
- How to prepare for a crisis
- Communicating during a crisis
- The Internet and crisis public relations management
- Locating the role of public affairs within the organisation
- The scope of public affairs
- Lobbying
- Public affairs management
- The marketing communications toolbox
- Segmentation, targeting and positioning (STP)
- Branding and integrated marketing communications
- Planning for integration of the marketing communications mix
- The purpose of corporate communication (or frameworks for practice)
- Corporate communication in practice
- The organisational context: how corporate communication fits into organisational structures
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Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Public Relations Management