London Business Training & Consulting

Public Relations Management

London Business Training & Consulting
A London (Inghilterra)

2.991 
+IVA
*Prezzo Orientativo
Importo originale in GBP:
£ 2.645
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Informazioni importanti

Tipologia Corso
Luogo London (Inghilterra)
Durata 1 Settimana
Inizio 27/10/2019
  • Corso
  • London (Inghilterra)
  • Durata:
    1 Settimana
  • Inizio:
    27/10/2019
Descrizione

Upon completion of this course, you will be able to understand:
How to characterise an issue and the difference between issues and other management problems.
That issues progress through a life cycle and the stage an issue has reached.
Characteristics of issues and the different driving forces of corporate and activist issues.
Issue management as both a communication discipline and as a component of broader strategic thinking.
How to develop a basic issue strategy using a four- step plan.
Concepts of crisis and crisis management.
The value of communication to crisis public relations management.
Different crisis types and how the crisis type affects crisis communication.
Key principles in crisis public relations management.

Strutture (1)
Dove e quando
Inizio Luogo
27 ott 2019
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG, London, Inghilterra
Inizio 27 ott 2019
Luogo
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG, London, Inghilterra

Domande più frequenti

· A chi è diretto?

This public relations training course is suitable for: Chief Communications Officers; public relations and communications directors, managers, practitioners and staff.

· Titolo

certificate

Cosa impari in questo corso?

Management
Marketing
Public affairs
Public Relations
Communications
Network
Public
Marketing Communications
Corporate communication
Communication Training
Relationship Building

Programma

Issue Management
  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management
Crisis Public Relations Management
  • Where do crises come from?
  • How to prepare for a crisis
  • Communicating during a crisis
  • The Internet and crisis public relations management
Public Affairs
  • Locating the role of public affairs within the organisation
  • The scope of public affairs
  • Lobbying
  • Public affairs management
Integrated Marketing Communications
  • The marketing communications toolbox
  • Segmentation, targeting and positioning (STP)
  • Branding and integrated marketing communications
  • Planning for integration of the marketing communications mix
Corporate Communication
  • The purpose of corporate communication (or frameworks for practice)
  • Corporate communication in practice
  • The organisational context: how corporate communication fits into organisational structures

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