Search Advertising with Bing Ads

Planning a Successful campaign

Creating a Bing Ads campaign

Planning a Campaign

Creating a Campaign

After completing this module, students will be able to:

Plan a Bing Ads campaign.

Create a Bing Ads campaign.

This module explains various strategies for improving campaign performance and reaching the right customers.

Optimizing Campaign Performance

Targeting the Right Customers

After completing this module, students will be able to:

Optimize a Bing Ads campaign.

Target the right customers.

This module explains how to use performance reports and campaign analytics to further analyze campaign effectiveness and track your progress against sales goals.

Overview of Bing Ads Reports

Using Performance Reports to Monitor Performance

Using Campaign Analytics to Track Progress

Lab : Planning and Creating a Bing Ads Campaign

Create a keyword performance report.

Track site activity by using campaign analytics.

Create a campaign analytics conversion report.

After completing this module, students will be able to:

Describe Bing Ads Reports.

Explain how you can gain insights for optimizing campaigns by using Bing Ads reports.

Use the Campaign Analytics tool to track progress on your goals.

This module explains how to manage your Bing Ads account settings and perform budgeting and billing tasks.

Account Settings

Bing Ads Billing

Manage Bing Ads Account Settings.

Review Bing Ads Billing Statement.

After completing this module, students will be able to:

Manage your Bing Ads account.

Manage your Bing Ads billing.

This module explains how to further analyze and increase campaign performance by using the Bing Ads Intelligence Tool. It also explains how to increase your efficiency by managing your Bing Ads accounts offline and uploading them in bulk.

Using the Bing Ads Intelligence Tool

Using the Bing Ads Editor

After completing this module, students will be able to:

Use the Bing Ads Intelligence Tool to analyze and improve campaign performance

Using the Bing Ads Editor to manage your Bing Ads account offline

This module provides an introduction to the search ad marketplace, common trends in search ads, and value and competitive positioning for Bing. Additionally, this module will provide you with some common customer objections and responses to make your job selling Bing Ads easier

The Yahoo! Bing Network, Bing, and Bing Ads

Bing Ads: Social, Local, and Mobile

Bing: Real Results

Objection Handling

After completing this module, students will be able to:

Describe the Yahoo! Bing Network, Bing, and Bing Ads, as well as Bing Ads’ social, local, and mobile attributes.

Explain some industry trends and discuss the real results customers can get by using Bing Ads.

Identify the most prevalent customer objections to making Bing Ads a part of their search marketing, and some possible responses you can use to gain their business.