User Experience (UX) Design

1. GUIDING PRINCIPLES

• Key principles of user centred design

• Introduction of ISO9241 as an important standart in the field of usability

• Clarify the differences between usability and user experience

• Confidently identify user needs and goals

• State proper components of use

• Craft methods of target audience interviewing

• Define difference between observation and interpretation

• Gather and analyse qualified user data

• Develop research techniques and methods

• Identify potential users of your product or system

• Create your product personas, interpret their needs

• Clarify the Hick’s Law principle of relation between number of choises of user interface and the cognitive load

• State and manage the elements of user stories

• Define usability in different terms of effectiveness, efficiency and satisfaction

• Use behavioural data to identify good and poor design ideas

• Choose between design alternatives using a/b testing method

• Explain the value of iterative design

• Create a structured experience from disorganised information

• Develop a proper flow between a person and a product or service

• Organise, structure and label content, functions and features

• Contrast an implementation model, mental model and conceptual model

• Confidently describe different user interface design patterns

• Choose the correct interactive control in a user interface design

• Easily define the concept of progressive disclosure

• State the difference between interaction design and an information architecture

• Define the importance of consistency in user interface design

• Create user interface designs that exploit universal principles of visual design.

• Identify good and poor page layouts

• Choose the correct interactive control in a user interface design

• Improve your research insights using eye tracking methodology

• Choose between different types of prototyping, for e.g. paper and electronics

• Describe the differences between prototypes and sketches

• Identify multiple different design solutions before deciding on a specific design solution

• Sketch paper prototypes practically

• Recall Jacob Nielsen’s Usability heuristics and other usability principles

• State the different kinds of usability evaluation

• Record the data from usability evaluations

• Evaluate the usability of systems by applying usability heuristics.