Research Methods in TourismUNIVERSITÀ DELLA SVIZZERA ITALIANA
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- Mendrisio (Svizzera)
The aim of this course is to provide students with the basic tools for planning and conducting simple research projects and reporting on them. It starts presenting a simple approach on how to plan a research project and implement it applying the appropriate method in a multidisciplinary context, relevant for tourism. It then offers an overview of qualitative and quantitative methods followed by a more in depth treatment of selected analytical tools. The most important quantitative and qualitative concepts and their implementation in SPSS are presented and elaborated in group work.
Structural elements are:
- The research concept in a multidisciplinary context
- Planning a research project and transforming it into a proposal
- Range of research methods and literature review
- Primary and secondary data; sampling and surveys
- Qualitative and quantitative methods
- Statistical analysis
- Subsidiary and cross-cutting technique
The course will combine teaching and seminars in the computer lab with group work. An oral presentation of a research project based on the material presented in class is compulsory.
A.J. Veal, Research Methods for Leisure and Tourism: A Practical guide, 3rd ed., Prentice Hall, 2006