Building Online Brands and Identities

Develop a greater understanding of branding and marketing on the internet. Learn basic methods that will help you manage and maintain digital engagement with your customers.

This intensive beginners' course will introduce you to some of the key platforms and techniques you can use to maintain a cohesive and targeted online brand image and communication platform. On completion, you'll be able to create your own digital branding strategy.

We'll discuss a variety of easy and accessible social media and blogging platforms and look at a number of case studies, to examine and analyse how the most successful online brands have been developed.

The course will cover:

• introduction to online branding and case studies
• content marketing and strategy
• principles of digital content management
• execution of a digital media campaign
• building and maintaining customer relationships online

It’s increasingly important for businesses of all types to develop and maintain an online brand identity. If you’re a publisher or involved with other creative industries, this can extend from basic social media practices to more in-depth content generation and delivery strategies that will connect you with your customers and community.

For more information please contact: Tiffani Angus.